Case Studies Discover How Our Insights Will change everything

Comparing topic conversation in forums

We worked with an over the counter, topical pain-management brand in the UK who wanted to develop a comms strategy to help them become more than a transitory choice in this category for consumers.

They wanted to move beyond being “that pain cream stuff” and into the hearts and minds of consumers, positioning themselves as a partner to help people achieve great things in sport, exercise and their everyday life.

To do this, we analysed thousands of conversations in forums that discussed pain in order to discover ‘unknown unknowns’ about people’s relationship with it.

Brand messaging comparison

By comparing like-for-like brand positioning data for three different gin brands – Beefeater, Bombay Sapphire and Berry Bros. No.3, we discovered what specific words and phrases were used to set each apart from their competitors.

Global audience comparison

A gaming company wanted to launch a brand-new game into the UK market but first, were keen to uncover any nuances in the way that gamers talked in the UK vs those in the US.

They wanted to understand if there were any specific topics or themes that were specific to each demographic that would implicate their launch strategy.

We collected data from Twitter, and analysed over 750,000 words to identify differences in language used between the two audiences.

Comparing conversation about opioids in the United States and United Kingdom

While the opioid crisis may be a global problem, local nuances emerge when looking at the discussion surrounding the crisis.

From the role of government in solving the problem to the human and financial costs, this case study looks at how conversation about opioids differs between Britain and the United States.

Brand comparison

We compared interactions on Twitter between the UK arms of Håågen Dasz, Ben & Jerry’s and Halo Top and their British customers in order to understand how each brand differentiates their tone of voice and social media comms strategy.

Job listing comparison

To help TomTom help understand what differentiates the way they sell their business to attract potential new employees, we compared the language used in a cross-section of job listings.

By comparing a variety of job listings, we were able to highlight the key factors that would encourage top candidates to apply for a job.

Audience comparison

We compared online skincare product reviews on Amazon, split by ingredient type, to understand what beauty consumers expect from these products and what’s important to them.