Case Studies Discover How Our Insights Help

Exploring cultural differences between US and UK Gamers

The challenge

Gamers are an interesting and very distinct breed of people who make up a very specific and close-knit community. We know they share a huge common interest, but how is it they talk about what they do on a global scale?

Is there a shared-gaming language, are there cultural difference between gamers in different countries, are there unknown themes regarding how gamers in the UK talk versus their compatriots in the US? With these questions in mind, our client wanted to investigate the implications for activation of a new game launch into the UK market.

We collected and scraped data from Twitter to compare the two sets, we compared how language was discussed in regards to gaming and the differences in language between the US and UK audiences – and our  ultimate aim was to identify these differences, and advise our client on how to best communicate to each of those specific audiences.

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Research Firm - Drastically Reducing Research Time and Cost.

The Challenge

Whether you’re blonde or brunette, naturally straight or curly, here’s one thing that most woman can agree on: no one wants frizzy hair.

The issue of frizziness – how best to avoid it, what are the best products to use etc – is one that female consumers discuss frequently online, and is of obvious interest to FMCG marketers.

One such company, with specialist products in this area, routinely listens in to forums and social chat to understand more about women’s thoughts and feelings about frizzy and non-frizzy hair, but their legacy process for gathering these insights were clunky and labour-intensive.

Before we got involved, it took the company weeks of manual effort to get any results, even adopting conventional text mining technology and a sampling approach. The amounts of data that could be examined were pretty low too, and because it had to be read manually there was an inevitable risk of bias.

Worse still, the client wasn’t really uncovering any new intelligence. And so they challenged us: could we do things any quicker, simpler  – and better?

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Holiday Rentals - Trebling revenue from lead conversions.

Holiday Rentals - <strong>Trebling revenue</strong> from lead conversions.

The Challenge

Travel is one of the most competitive sectors in the online sales arena, and agents and operators are always looking for a way to get an edge on the competition.

This well-known holiday lettings company did it through language analysis, and the results were spectacular, as they wanted to improve its conversion rate from its website.

Working on their behalf through search agency, we were asked to work out what sort of language works hardest at turning accommodation views into sales, and also what sort of language was least effective.

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Results that go more than skin deep.

Results that go more than <strong>skin</strong> deep.

The Challenge

For a beauty company like Olay, competition doesn’t just come in the form of other products and companies – but also other treatments and therapies, including cosmetic surgery.

So it’s vital for a brand like theirs, to be able to understand how its target audiences thinks and speaks about cosmetic surgery – and how attitudes to the topic are changing over time, so that it can position its own product marketing accordingly.

Traditional qualitative methods, such as focus groups have struggled to come up with objective insights on cosmetic surgery because of observer bias and the obvious sensitivity of the topic. To compound the issue further, prior to 2014, it was found that there was a lack of available research

So, we were challenged to find a way to come up with objective, actionable insights, going from further back in time and right up to the present.

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