Case Studies Discover How Our Insights Will change everything

Comparing topic conversation in forums

We worked with an over the counter, topical pain-management brand in the UK who wanted to develop a comms strategy to help them become more than a transitory choice in this category for consumers.

They wanted to move beyond being “that pain cream stuff” and into the hearts and minds of consumers, positioning themselves as a partner to help people achieve great things in sport, exercise and their everyday life.

To do this, we analysed thousands of conversations in forums that discussed pain in order to discover ‘unknown unknowns’ about people’s relationship with it.

Comparing job ads

There is a subtle art to the getting the language of job listings right in order to determine whether a company will attract the right calibre of candidates.

By comparing the language used in job descriptions, Relative Insight is able to pinpoint differences in words that companies use to appeal to relevant talent.

These linguistic differences could transform a workforce, shape the direction that an organisation takes, and then eventually be responsible for the success or failure of that organisation.

Comparing consumer reactions on social media

The hotly anticipated Christmas adverts have finally been revealed to our nation’s eager eyes. Yet with worry and anxiety being an overwhelming feeling of 2020, have Christmas ads had the same effect as previous years?

To understand whether coronavirus has changed audience reactions to Christmas ads this year, we analysed consumer conversations on social media over time. We used Relative Insight’s text analysis technology to compare Twitter data from 2019 to 2020, to discover ‘unknown unknowns’ in how audiences talk, and to find out whether coronavirus has stolen Christmas.

Comparing open-ended questionnaire results

Recognising a disconnect between sales targets and customer service, a leading fashion retailer wanted to scientifically analyse huge quantities of mystery shopper survey data.

The brand regularly conducts open-ended mystery shopper surveys on a huge scale, which traditionally has been difficult and time-consuming to code – but by using Relative Insight, they were able to quickly compare all this qual data in order to make huge changes to their in-store customer experience training programmes.

Brand positioning and competitor benchmarking

Comparing online reviews from competing businesses can give a glimpse into the unique challenges and strengths of different brands as perceived by customers.

We compared hundreds of customer reviews left about four US shipping companies – USPS, UPS, FedEx and DHL to spot differences in the ways their customers talk about them. These insights throw up all the factors that can help each brand become more successful.

Brand messaging comparison

By comparing like-for-like brand positioning data for three different gin brands – Beefeater, Bombay Sapphire and Berry Bros. No.3, we discovered what specific words and phrases were used to set each apart from their competitors.

Global audience comparison

A gaming company wanted to launch a brand-new game into the UK market but first, were keen to uncover any nuances in the way that gamers talked in the UK vs those in the US.

They wanted to understand if there were any specific topics or themes that were specific to each demographic that would implicate their launch strategy.

We collected data from Twitter, and analysed over 750,000 words to identify differences in language used between the two audiences.

Comparing conversation about opioids in the United States and United Kingdom

While the opioid crisis may be a global problem, local nuances emerge when looking at the discussion surrounding the crisis.

From the role of government in solving the problem to the human and financial costs, this case study looks at how conversation about opioids differs between Britain and the United States.

Brand comparison

We wanted to find out how three market -leading ice cream brands interact with their consumers on social media and to see exactly how they differentiate themselves from one another.

To do this, we analysed the tweets of Håågen Dasz, Ben & Jerry’s and Halo Top and their customers in the UK. We compared the language data used by these brands to pinpoint differences in brand positioning and tone of voice to see what social media strategy they’re implementing.

Job listing comparison

To help TomTom help understand what differentiates the way they sell their business to attract potential new employees, we compared the language used in a cross-section of job listings.

By comparing a variety of job listings, we were able to highlight the key factors that would encourage top candidates to apply for a job.

Audience comparison

We compared online skincare product reviews on Amazon, split by ingredient type, to understand what beauty consumers expect from these products and what’s important to them.