Case Studies Discover How Our Insights Will change everything

How do the views of cruise passengers vary across a competitor set?

Competitor comparison analysis

Our language comparison technology compares the specific way specific demographics talk on any given topic.

In order to gauge new marketing communications for a cruising company, we compared the different things passengers of four separate cruise companies talked about on social media, and uncovered tiny nuances in how each talk about their cruise experience.

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How do fans discuss the NFL in the UK compared to the US?

Global audience comparison

American football is the most watched and talked about sport in the states, and the NFL is the highlight of the American sports calendar, however increasingly it’s getting a bigger and more dedicated fanbase in the UK.

We collected NFL forum data to understand the crucial differences between the hardcore UK fans and their US equivalents.

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Analysing unique positioning for three different gin brands

Brand messaging comparison

By comparing like-for-like brand positioning data for three different gin brands – Beefeater, Bombay Sapphire and Berry Bros. No.3, we discovered what specific words and phrases were used to set each apart from their competitors.

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Students vs. their parents - how do each talk about university clearing?

Demographic comparison

We could guess that students and their parents have wildly different opinions when it comes to choosing a university, but both viewpoints are equally as important when it comes to making the final decision.

In order to inform a targeted comms strategy for universities to implement around clearing, we compared the way each demographic talk on the subject by comparing data collected from online parent forums to conversations found on student forums.

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Comparing how opioid users talk in order to crisis manage opioid overuse

Audience comparison

The opioid crisis in the US has escalated in recent years, and over 130 people each day die from an overdose.

Meanwhile, prescription rates in the UK has doubled over the last 10 years, so we wanted to find out how these problems differ.

Understanding how people in the US and UK speak about opioids illustrates how different the problems are, so we compared Twitter conversations in the two countries.

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Comparing how millennials talk about buying phones, compared to baby boomers

Demographic comparison

We compared online phone reviews, split by age of the reviewer on a leading phone retailer’s website to inform them about how best to appeal to different age groups.

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How does the corporate messaging of two of the biggest global alcoholic drink brands differ ?

Topic comparison

In order to understand how the biggest global alcohol brands are tackling the subject of responsible drinking, we compared the language used on the corporate websites of two of the main manufacturers of alcoholic drinks, Pernod Ricard, and AB inBev to see how the messaging varies, and if there are any universal themes.

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Understanding why the sales of British lamb has been declining

Topic comparison over time

Sales of British lamb has been on the decline, so we investigated exactly how consumers  have been talking about cooking and eating lamb, and compared this language over a two-year period.

By collecting and scraping data from a parenting forum we could compare how lamb has been discussed. We could then identify the changes in language between these two years which enabled us to make comms strategy recommendations for the British Lamb Board.

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Exploring cultural differences between US and UK gamers

Global audience comparison

A gaming company wanted to launch a brand-new game into the UK market but first, were keen to uncover any nuances in the way that gamers talked in the UK vs those in the US.

They wanted to understand if there were any specific topics or themes that were specific to each demographic that would implicate their launch strategy.

We collected data from Twitter, and analysed over 750,000 words to identify differences in language used between the two audiences.

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Results that go more than skin deep.

Results that go more than <strong>skin</strong> deep.

The Challenge

For a beauty company like Olay, competition doesn’t just come in the form of other products and companies – but also other treatments and therapies, including cosmetic surgery.

So it’s vital for a brand like theirs, to be able to understand how its target audiences thinks and speaks about cosmetic surgery – and how attitudes to the topic are changing over time, so that it can position its own product marketing accordingly.

Traditional qualitative methods, such as focus groups have struggled to come up with objective insights on cosmetic surgery because of observer bias and the obvious sensitivity of the topic. To compound the issue further, prior to 2014, it was found that there was a lack of available research

So, we were challenged to find a way to come up with objective, actionable insights, going from further back in time and right up to the present.

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