Gamers are an interesting and very distinct breed of people who make up a very specific and close-knit community. We know they share a huge common interest, but how is it they talk about what they do on a global scale?
Is there a shared-gaming language, are there cultural difference between gamers in different countries, are there unknown themes regarding how gamers in the UK talk versus their compatriots in the US? With these questions in mind, our client wanted to investigate the implications for activation of a new game launch into the UK market.
We collected and scraped data from Twitter to compare the two sets, we compared how language was discussed in regards to gaming and the differences in language between the US and UK audiences – and our ultimate aim was to identify these differences, and advise our client on how to best communicate to each of those specific audiences.