Case Studies Discover How Our Insights Will change everything

Audience research & brand positioning

Relative Insight is relaunching its website, and as a company that spends its time stressing the vital importance of shaping relevant content through the use of resonant language we thought it sensible to use our own platform to help us shape our own messaging.

Our business is all about helping brands and agencies to better understand audiences, so what better way to show how language comparison methodology is useful, than to put our own technology through its paces, and get a taste of our own medicine?

Comparing media coverage over time

Burberry kicked off London Fashion Week 2020 with its first ever virtual show, and so to understand exactly how this show went down with the fashion media compared to previous years, we compared all coverage from 2018 – 2020.

As well as analysing global coverage in the fashion press over the given time periods, we layered it with social data from fashion writers and influencers who attended the shows.

Comparing open-ended questionnaire results

Recognising a disconnect between sales targets and customer service, a leading fashion retailer wanted to scientifically analyse huge quantities of mystery shopper survey data.

The brand regularly conducts open-ended mystery shopper surveys on a huge scale, which traditionally has been difficult and time-consuming to code – but by using Relative Insight, they were able to quickly compare all this qual data in order to make huge changes to their in-store customer experience training programmes.

White paper

It is broadly agreed and believed that if you surface relevant content to customers, they are likely to respond in the desired way that your call to action requires.

But if you serve content that resonates – and you’re able to evoke strong feelings, memories or emotions, then people are more likely to think about your product or brand out of context, and keep you in front of mind for longer.

In this white paper, James Cuthbertson considers the differences between creation vs conversion and how – with the help of language comparison methodology, messaging can speak to consumers long after they’ve clicked ‘add to basket‘.

Topic comparison over time

In order to inform new communications around the importance of smear tests and awareness of HPV, we analysed conversations in forums over a two-year period to see how women have been discussing these topic over time.

By charting one conversational topic over a period of time, we can see how women’s concerns ebb and flow – and by analysing these, pharma and charity organisations can plan themes for annual awareness campaigns and comms.

Language analysis as a tool for improving treatment delivery

By understanding how conversations around radiotherapy differ between healthcare practitioners and their patients, we were able to identify areas of opportunity for improved treatment delivery.

Comparison can help bridge the gap between practitioners and patients by understanding the factors that influence the effectiveness of treatment plans.

Comparing patients and healthcare practitioners

66% of Americans taking prescription medication are non-adherent.

To understand why this might be, we compared the discussion of non-adherence between patients and healthcare practitioners.

Analysing live chat transcripts

DFS wanted to analyse the existing language used by their live chat agents to ensure that every chat was highly scored by the customer, and therefore highly profitable for the business.

So in order to help them understand more about their customer’s experience with live chat, we compared transcripts of low-scoring chats, to those that were scored highly.

Competitor comparison analysis

Our language comparison technology compares the specific way specific demographics talk on any given topic.

In order to gauge new marketing communications for a cruising company, we compared the different things passengers of four separate cruise companies talked about on social media, and uncovered tiny nuances in how each talk about their cruise experience.