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Transform survey open-ends into quantified business intelligence in minutes

Relative Insight

A scalable solution for your survey open-ends

Open-ends can tell you things about your customers, target audiences and employees that closed survey questions can’t. But the utility of open-ends has long been hindered by a lack of suitable analysis tools and an overreliance on costly and subjective manual coding. Relative Insight transforms open-ends into quantified business intelligence in seconds.

Visualize trends over time

Keeping a pulse on changing attitudes is an essential capability for research and insight teams. Heartbeat charts make it easy to visualize how respondent attitudes around key topics are changing over time and spot emerging trends that have consequences for your business.

Reveal why things are happening

Open-ends provide essential context that helps you understand what’s driving customer sentiment, consumer trends and employee engagement. By putting numbers around what’s being said in open-ends, Relative Insight makes it easy to leverage this rich source of insight to improve business decision making.
Data Library Project

Segment, analyze and compare respondent groups

With an intuitive suite of data management tools, you can quickly segment, analyze and compare survey responses from different respondent groups based on satisfaction ratings, demographics and behavioral attributes.

Survey analysis use cases



Identify the drivers of customer satisfaction

Market research

Market research

Stay on top of changes in consumer behavior

Employee engagement

Employee engagement

Manage workforce culture and retention

Membership surveys

Membership surveys

Understand the value you’re providing members

Survey analysis FAQs

Can I collect survey data in Relative Insight?

No, there are plenty of great survey collection tools out there and we’ll leave that job to the pros. Relative Insight is an AI- and NLP-powered survey analysis platform for generating insights specifically from unstructured, open-ended text.

What can Relative Insight do that Qualtrics or SurveyMonkey can’t?

The embedded analysis tools in survey platforms like Qualtrics and SurveyMonkey are great at providing stats around closed questions, but struggle to produce useful outputs from the words contained in open-end responses. This often results in open-ends being manually coded or neglected entirely. Relative Insight helps insight teams and researchers move beyond subjective anecdotes by quantifying themes and trends in large amounts of unstructured text.

Take the pain out of open-ended survey analysis