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Transform survey open-ends into quantified business intelligence in minutes

Relative Insight

A scalable solution for analyzing your survey open-ends

Open-ends reveal valuable insights about customers, target audiences, and employees that closed survey questions can’t capture. By overcoming traditional limitations, Relative Insight instantly transforms open-ends into actionable business intelligence.

Reveal why things are happening

Open-ends reveal the underlying drivers of change. Relative Insight puts numbers to your voice of the customer data, making it easy to tap into this valuable source of insight and inform decision-making.
Data Library Project

Segment, analyze and compare respondent groups

Quickly segment, analyze and compare survey responses from different respondent groups based on satisfaction ratings, demographics and behavioral attributes.

Survey analysis use cases



Identify the drivers of customer satisfaction

Market research

Market research

Stay on top of changes in consumer behavior

Employee engagement

Employee engagement

Manage workforce culture and retention

Membership surveys

Membership surveys

Understand the value you’re providing members

Survey analysis FAQs

Can I collect survey data in Relative Insight?

No, there are plenty of great survey collection tools out there and we’ll leave that job to the pros. Relative Insight is an AI- and NLP-powered survey analysis platform for generating insights specifically from unstructured, open-ended text.

What can Relative Insight do that Qualtrics or SurveyMonkey can’t?

The embedded analysis tools in survey platforms like Qualtrics and SurveyMonkey are great at providing stats around closed questions, but struggle to produce useful outputs from the words contained in open-end responses. This often results in open-ends being manually coded or neglected entirely. Relative Insight helps insight teams and researchers move beyond subjective anecdotes by quantifying themes and trends in large amounts of unstructured text.

Take the pain out of open-ended survey analysis