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Analysing competitors job-listings in order to stand out

To help a map technology specialist understand what differentiates the way they sell their business to attract potential new employees, we compared the language used in a cross-section of job listings.

By comparing a variety of job listings, we were able to highlight the key factors that would encourage top candidates to apply for a job. These insights could then be used by HR and recruitment teams to shape the basis of how they write job ads in the future, in order to encourage top talent to apply for them.