Transform qualitative feedback into quantified customer insights in minutes
Unlocking insights from customer experience feedback
Reveal the drivers of NPS, CSAT and other key business metrics
Customer insights data sources
NPS, CSAT & CES survey responses
First & third party customer reviews
Social media & forum discussions
Customer service transcripts
Customer insights FAQs
Can I analyze feedback from different sources as part of a single project?
Yes! Relative Insight’s suite of data management tools makes it easy to combine data from different sources and analyze it all together.
What are the most common approaches to analyzing customer feedback?
When unstructured feedback (open-ends) is associated with a rating or score, we see a lot of customers segmenting responses into positive and negative groups and comparing them to quickly pinpoint the drivers of (dis)satisfaction. Segmenting responses according to buyer personas or by geographic location is another common approach.