Heatmaps: Uncover and visualize key differences across datasets
Highlight important differences and similarities
Focus your attention on what matters most
Enhance your data storytelling
Start visualizing your data with Heatmaps today
Why should I use Heatmaps?
Creating a heatmap is especially useful when working with a large number of data sets as investigating each individual comparison is often impractical in such situations. Common uses include competitor benchmarking, customer segmentation and geographic market comparisons.
What do the colored tiles on Heatmaps represent?
The color of the tile represents the magnitude of difference for each comparison, worked out in percentiles. Yellow represents the most different pair of data sets while navy blue represents the least different pairing. This can help you focus on the things that matter most in their data and prioritize specific areas for further analysis.