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How do charities use specific language to mobilise donations?

In order to be able to function and mobilise donors to give money, charitable and not-for-profit organisations must rely on their own ability to tell a moving story and present a compelling case.

The language they use is crucial in eliciting a pattern of giving, and so we sought to understand what key linguistic techniques – such as specific words or phrases, successful charities use compared to standard English.

Relative Insight’s text analysis methodology uses comparison to capture context, which helps you to discover linguistic nuances in data that can inform new messaging and comms strategy.