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From jacuzzis to budget grocers: observing the cost-of-living crisis through online market research

From jacuzzis to budget grocers: observing the cost-of-living crisis through online market research

Target audience insight into gaming and workout supplement discussions

Target audience insight into gaming and workout supplement discussions

Using Snug and Ikea Trustpilot reviews to analyze customer feedback

Using Snug and Ikea Trustpilot reviews to analyze customer feedback

We write for Greenbook about the future of business intelligence

We write for Greenbook about the future of business intelligence

Competitive advantage analysis – discerning differences in travel insurance policy wordings

Competitive advantage analysis – discerning differences in travel insurance policy wordings

Analyzing social conversations from PR and marketing professionals around the Meta rebrand

Rebranding reactions – how marketers discussed the Meta rebrand

Using consumer analytics to understand how Aldi and Waitrose customers discuss Prosecco

Using consumer analytics to understand how Aldi and Waitrose customers discuss prosecco

I quit! Analysing MP resignation letters with alternatives to word clouds

I quit! Analysing MP resignation letters with alternatives to word clouds

We write about text analytics and critical thinking for Research Live

We write about text analytics and critical thinking for Research Live