Metrics, evidence and audit in text analytics
AI is causing the corporate world to reimagine what can be done with processes, creativity, and business models. Business analytics is no exception, as practitioners, vendors and consultants all try and predict what skills and technologies they will need to stay relevant in the future. At Relative Insight, we’ve seen the Gartner Hype Cycle play […]
Text analytics 101: Uncovering insights in qualitative data
Hidden in messy text data are nuggets of insight that hold the power to transform business, marketing, and management strategies. But what is text analysis? And how can this potential be unlocked? When you think of analytics, you probably think of numbers. But a lot of the world’s valuable data is contained in words, such […]
Customer insights: The essential guide
Customer insight refers to the process of generating actionable intelligence from your customer data. This generally involves analyzing some combination of customer feedback and behavioral customer data to understand consumers’ attitudes towards a range of relevant topics including product quality, customer service, brand perception, experience and more.