The Relative Review – April 2021

Is Seaspiracy accurate? Using text analysis to compare media reactions

How to maintain messaging during mergers and acquisitions: Uber and Postmates

Watch on-demand: Are you passing the vibe check?

market research online communities

Applying text analysis to online communities for enhanced market research

How do Americans and Brits talk about smoking weed?

That’s hot! Analysing review data about fashion subscription boxes

What makes an Agency of the Year? Analysing the work of Campaign’s winners

How do rival brands develop unique tone of voice? Coke vs. Pepsi