The Relative Review – March 2021

It’s a sin: Analysing media coverage of the AIDS epidemic over time

Watch on-demand: Are you a lion or a gazelle?

Analyzing the language of gendered marketing

How qualitative analysis can support employee engagement, recruitment and retention

Understanding more about Gen Z and how they use YouTube

Analysing social media to discover how sports fans feel about video technology

In with the new – introducing the next generation of Relative Insight!

Comparing how millennial mums and Gen Z speak about Valentine’s Day