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How do rival brands develop unique tone of voice? Coke vs. Pepsi

Gender and parenthood: Do mums and dads speak the same language?

Are you a dog or cat person? We used text analysis to find out

Understanding the metrics used in Relative Insight

How to set yourself up for success using Relative Insight

The Relative Review – April 2021

Comparing Twitter commentary vs news coverage of the Sarah Everard case

Should we trust critic’s movie reviews?

How coronavirus has impacted charitable donations