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Text analysis

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Relative Insight: Top text analytics software in G2’s Fall 2023 reports

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Metrics, evidence and audit in text analytics

Text mining vs. NLP: What’s the difference?

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Customer insights

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Getting to the heart of luxury trends using text analytics

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Exploring student reviews to see what influences diversity in colleges

Hotel reviews uncover variations between Four Seasons resorts

Hotel reviews uncover variations between Four Seasons resorts

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Audience research

A image of a variety of products in a shopping trolley on a green backdrop to illustrate customer sentiment analysis around Temu.

Customer sentiment analysis into US and UK consumers’ views on Temu

A number of people wearing different running shoe brands running on a road with a green tint.

How consumers talk about running shoe brands

travel trends

Monitoring post-pandemic consumer travel trends

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People analytics

An image of students and lecturers with a green filter to represent trends in higher education.

Pinpointing reasons behind hiring trends in higher education

An image of two oil and gas job workers facing away from each other, overlayed with fading refineries in front of a green background.

Identifying what employees think using oil and gas job reviews

Extracting insights from employee surveys using text analysis

Extracting insights from employee surveys using text analysis

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Survey analysis

A series of university chalk drawings on a green background to visualize analysis of a student perception survey.

How a student perception survey explained declining postgraduate numbers

A golden money emoji on a chain against a green background to denote a blog about luxury trends.

Getting to the heart of luxury trends using text analytics

Extracting insights from employee surveys using text analysis

Extracting insights from employee surveys using text analysis

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Social insights

An image of a graph on a screen to illustrate how a social issue analysis tracks societal trends.

Social issue analysis: The children’s mental health crisis

A woman with long hair wearing a hat and holding a guitar on a green-tinged background to represent country music fans.

Exploring why country music fans have got younger

An image of fans in a circle with a navy filter signifying sustainability in sport on a green background.

How fans talk about sustainability in sport

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