Webinars & events
We bring together insight leaders for discussions of all things text analysis, market research and customer insights
When synthetic respondents meet text analysis
With machine learning dominating the conversation, we find ourselves witnessing the rise of synthetic respondents. In this session we’ll investigate the meeting of text analytics and AI for exciting market research methodologies.
Deconstructing consumer tribalism with questions on vaping
To investigate consumer habits on a macro-level, Relative Insight ran a survey to see if people’s choice in vape reveal more about how they behave as consumers, rather than simply what they choose to smoke…
Take a trip through text analytics
Be guided through the linguistic world of LSD and psychedelics, and we’ll demonstrate how it was possible to analyze the language trips and what this methodology means in real-life.
Don’t miss our next event!
Relative Health: The health kick you’ll stick to
Medical terminology is a language in its own right – so we present Relative Health, our pioneering medical text analytics solution. Find out how it works, and why it’s a game-changer.
Emergence & divergence of the lexicon of wellness
Only during the last decade have conversations around mental health and wellness moved from secretive whispers, to forthright and open dialogue – find out what we discussed.
Are you passing the vibe check?
Gen Zs consume branded content completely differently from any generation before them – see how brands can pass the vibe check in order to resonate with this audience.
Don’t miss a beat
Tracking provides insight into important changes and trends that may have gone unnoticed, this event discusses best practices to ensuring actionable insights.
Tracking the sustainability vernacular
From packaging, to divesting from fossil fuels and avoiding being labeled a greenwasher, this session discussed key questions to help brands and agencies shape new approaches to sustainability.
Who the hell are your audiences anyway?
Resonating is hardly as exciting as entertaining, or delighting an audience, even if the premise is exactly the same – this webinar investigates how to do both.