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How a fashion brand analysed survey data to shape in-store customer experience

Recognising a disconnect between sales targets and customer service, a leading fashion retailer wanted to scientifically analyse huge quantities of mystery shopper survey data

The brand regularly conducts open-ended mystery shopper surveys on a huge scale, which traditionally has been difficult and time-consuming to code – but by using Relative Insight, they were able to quickly compare all this qual data in order to make huge changes to their in-store sales advisor training programmes.