Menu
Back

Comparing social media strategies of the big three gaming brands

As the audience segment of gamers diversifies, gaming and tech companies must aim to create resonating comms that appeal to all, while maximising brand visibility.

So we sought to analyse how the big three gaming brands, Nintendo, Xbox and Playstation are all using social media in their marketing strategy.

By comparing the language these competing brands use, we are hoping to spot linguistic and strategic nuances which will reveal any white space opportunities.

Related content:

WEBINAR: Drive Efficiency In A Saggy Economy

What are customer insights? 

Generating qualitative and quantitative consumer insights: What you’ve been getting wrong

How to improve your customer journey through NPS, CSAT and CES analysis

Uncovering Americans' and Brits' attitudes to drinking using social media text analytics

Uncovering Americans’ and Brits’ attitudes to drinking using social media text analytics

Product research analysis into different generations' reactions to Pokemon Scarlet and Violet

Product research analysis into different generations’ reactions to Pokémon Scarlet and Violet

A 3-step customer insights framework to support your insight strategy

Uncovering social media audience insights into affirmative action

Uncovering social media audience insights into affirmative action