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Comparing social media strategies of the big three gaming brands

As the audience segment of gamers diversifies, gaming and tech companies must aim to create resonating comms that appeal to all, while maximising brand visibility.

So we sought to analyse how the big three gaming brands, Nintendo, Xbox and Playstation are all using social media in their marketing strategy.

By comparing the language these competing brands use, we are hoping to spot linguistic and strategic nuances which will reveal any white space opportunities.

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