Menu
Back

Comparing social media strategies of the big three gaming brands

As the audience segment of gamers diversifies, gaming and tech companies must aim to create resonating comms that appeal to all, while maximising brand visibility.

So we sought to analyse how the big three gaming brands, Nintendo, Xbox and Playstation are all using social media in their marketing strategy.

By comparing the language these competing brands use, we are hoping to spot linguistic and strategic nuances which will reveal any white space opportunities.

Related content:

Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

The cynic or the dreamer? Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

Brand perception monitoring: analyzing survey open-ends to learn how different genders view brand inclusivity

Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding the train passenger experience through social media competitor monitoring

Relative Insight named in top-ten fastest growing tech firms at the Northern Tech Awards 2022

Relative Insight in the north’s top ten fastest-growing tech firms

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Relative Insight chairman David Pattison discusses his book award win

Interview with award-winning author and Relative Insight chairman David Pattison

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analysing audience reactions to Love Island’s fashion partnership

Social listening text analysis: Wagatha Christie

Social insights into Wagatha Christie: when words go wrong