Mobile Menu

Comparing NFL fan conversations in the UK and US

A regular season NFL game attracts an average of 14.9 million viewers, making American football the most popular sport in the United States. However, in recent years, this loyal fanbase has crossed borders and found support from one unlikely country – the UK.

British fans are often overlooked in the context of uniquely American sports like this, but they are a valuable audience to engage. By comparing language in fan forums used by the same audience over two countries, we were able to identify very specific differences in the way each think – the language that defines them, and their attitudes.

These insights are crucial for marketeers, comms professionals and advertisers looking to segment their messaging and break into new and foreign markets.

Fill in your details to access this case study.

A scroll overlayed by three hands and a mortarboard in three different colors to represent diversity.

Uncovering how to promote diversity and inclusion in colleges

A featured image showing three G2 badges for Fall 2023 reports.

Relative Insight: Top text analytics software in G2’s Fall 2023 reports

An image of a graph on a screen to illustrate how a social issue analysis tracks societal trends.

Social issue analysis: The children’s mental health crisis

A series of university chalk drawings on a green background to visualize analysis of a student perception survey.

How a student perception survey explained declining postgraduate numbers

A woman with long hair wearing a hat and holding a guitar on a green-tinged background to represent country music fans.

Exploring why country music fans have got younger

A golden money emoji on a chain against a green background to denote a blog about luxury trends.

Getting to the heart of luxury trends using text analytics

A image of a variety of products in a shopping trolley on a green backdrop to illustrate customer sentiment analysis around Temu.

Customer sentiment analysis into US and UK consumers’ views on Temu

An image on black background with green gradients, showing an icon representing brain and machine learning.

Machine Learning Operations 101