Mobile Menu

Comparing NFL fan conversations in the UK and US

A regular season NFL game attracts an average of 14.9 million viewers, making American football the most popular sport in the United States. However, in recent years, this loyal fanbase has crossed borders and found support from one unlikely country – the UK.

British fans are often overlooked in the context of uniquely American sports like this, but they are a valuable audience to engage. By comparing language in fan forums used by the same audience over two countries, we were able to identify very specific differences in the way each think – the language that defines them, and their attitudes.

These insights are crucial for marketeers, comms professionals and advertisers looking to segment their messaging and break into new and foreign markets.

Fill in your details to access this case study.

Sentiment coding in free text responses – harder than it sounds?

5 top tips to maximize open-ended question response quality

A selection of pizza slices with varied toppings to illustrate how a pizza chain used an OSAT survey to find out why some limited time offers performed better.

Feeding limited time offer takeup through OSAT survey analysis

A stylized screenshot showing the segmentation capability, with the use of age, gender and NPS promoter group as the main metadata points.

Introducing Segmentation: Creating new audiences from your Dashboard

An image of a casino hotel, with a roulette table in the foreground.

Identifying and removing barriers to player experience at a casino hotel

A medical device on a red, amber and green background illustrating NPS feedback.

How text analytics enhances Medtronic’s diabetes NPS feedback program

An image of a department store with retail NPS colors to signify how retail feedback can improve in-store experiences.

How retail feedback analysis improved in-store experience and NPS

An image showing adjustment of the significance threshold in the Relative Insight platform.

Significance thresholds: How to tailor your results