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Developing localised advertising campaigns through survey analysis

The secret to effective advertising is combing a creative and memorable approach with a resonant message that lands with target audiences. 

In partnership with Co-op Funeralcare, Global set out to understand how end-of-life wishes differ across the UK in order to develop localised advertising campaigns.

Using Relative Insight, Global analysed qualitative survey open-ends collected through work.shop.play, an online research panel service that conducts incentivised surveys. Questions focused on Brit’s opinions regarding end of life wishes, funerals and end of life celebrations.

Their analysis revealed what makes regional audiences unique, and these insights were used to inform Co-op’s location-specific advertising copy across Global’s network of outdoor advertising sites.

Relative Insight helps businesses know their target audiences on a deeper level – enter your details to download the full case study and learn how!