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What makes cruise passengers unique?

Common, and frequent use of social media has completely amplified the voice of the consumer who can now share their honest thoughts and opinions about brands to a huge, global audience.

Unsurprisingly, this has a huge impact on brand perception – and so being able to analyse the dialogue on social media – and take away actionable insights, is key to any brand’s success.

As a means of competitor benchmarking, we sought to compare the way passengers of four cruise companies talk on social media, specifically looking at customers of Viking Cruises, P&O Cruises, Cunard and Fred Olsen Cruise Lines

Our analysis revealed very specific, strategy-changing audience insights – so fill in your details to access the research.

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