Mobile Menu

What makes cruise passengers unique?

Common, and frequent use of social media has completely amplified the voice of the consumer who can now share their honest thoughts and opinions about brands to a huge, global audience.

Unsurprisingly, this has a huge impact on brand perception – and so being able to analyse the dialogue on social media – and take away actionable insights, is key to any brand’s success.

As a means of competitor benchmarking, we sought to compare the way passengers of four cruise companies talk on social media, specifically looking at customers of Viking Cruises, P&O Cruises, Cunard and Fred Olsen Cruise Lines

Our analysis revealed very specific, strategy-changing audience insights – so fill in your details to access the research.

An image of a casino hotel, with a roulette table in the foreground.

Identifying and removing barriers to player experience at a casino hotel

A medical device on a red, amber and green background illustrating NPS feedback.

How text analytics enhances Medtronic’s diabetes NPS feedback program

An image of a department store with retail NPS colors to signify how retail feedback can improve in-store experiences.

How retail feedback analysis improved in-store experience and NPS

An image showing adjustment of the significance threshold in the Relative Insight platform.

Significance thresholds: How to tailor your results

Stylised screenshot of AI Summary on a background of a movie reel and smiley faces symbolising customer feedback.

Unlocking actionable insights: Why AI Summary is your key to text analysis success

A photo of Relative Insight CEO Ben Hookway as he explores the relationship between NPS and revenue.

Analyze customer feedback to boost NPS and revenue

A beachside image with CSAT-style faces to represent a hotel survey.

Battling bedbugs and poor cleanliness using hotel survey analysis

A featured imaged showing a screenshot of the AI Summary and instant splits feature in Relative Insight, on a green background.

Explore data like never before: AI Summary, Interactive Data Discovery and Instant Splits