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Do brand FAQs actually answer frequently asked questions?

Language is critical for comprehension. Effective, accessible language can make even the most confusing ideas or topics digestible – investing, for example. Once reserved for billionaire investors and hedge funds, new user friendly apps are bringing the stock market to the masses.

Proper research and understanding of the industry is needed before a consumer can even begin to make investment decisions, but there are always gaps. This is why FAQ pages exist – but we wanted to see if these frequently asked questions, were frequently asked?

To do this, we compared FAQ materials from Robinhood and Charles Schwab‘s websites to conversations in investment forums and then – as you’ll see, we could uncover the discrepancies between the two…