They’re born out of discovery—not typed into a search bar—and they help you see the bigger picture to make your marketing more powerful.
That’s why our platform compares two data sets to identify significant similarities and differences in the way people speak, from word choice to sentiment to grammar. The result: better briefs, more informed messaging, and more meaningful reporting.
from social listening tools and customer data platforms to forums, reviews and even call center transcripts.
In other words, it makes all the tools that you’re already using even better and more useful.
If you can identify two data sets, you can compare them. Here are some of the most common use cases.
Compare billions of words instantly, getting a fuller picture than you would with social listening tools.
Compare billions of words instantly, getting a fuller picture than you would with social listening tools.
Don’t waste time analyzing data that isn’t statistically significant. We bubble up what’s important.
Identify actionable insights without spending time (and money) hosting traditional focus groups.
Get more out of the programs and products you’re already using, and find new applications for data that you may have looked over.
We’ve worked with brands and agencies of all kinds, from Havas Helia and R/GA to Unilever, Disney, Nikon and Tresemme.
Give your team access to our platform and identify insights on your own. Simply upload your data, choose two segments to compare, analyse the results and develop campaigns that are informed by real human truths.
Our team of experts can help you identify the right data sources, run comparisons, analyse the results and identify the insights that will be most valuable for your campaign. We can also train members of your team to use the platform themselves.
Complete the form and we'll be in touch
