Relative Insight turns language into data.

Understanding consumer language enables better engagement.

Absorbing competitor and industry language gives competitive advantage.

"Relative Insight’s technology is unique in the industry and gives us a competitive edge. The breadth of data we have access to thanks to Relative Insight - combined with the ease of use - means we can efficiently analyse any language out there related to our clients. We can look at what the client is saying, what their current and prospective customers are saying, and how that changes based on the client’s brand message. The ability for us to make quick changes based on this information is extremely valuable to our team.”

Ben Silcox, Chief Digital & Data Officer at Havas helia.

"Relative Insight has enhanced the classroom experience by providing support in analysing, for example, the dynamic grocery and Higher Education markets. The technology allows students to identify, efficiently and accurately, the consumer ‘voice’, and in the process learn how to make better conclusions on targeting approaches and competitive positioning.”

Richard Meek, Senior Teaching Fellow at Lancaster University.

“Relative Insight is particularly effective in identifying changes in consumer attitudes and linguistic style over time. With this we can understand how consumer concerns and style of expression develops and keep our communications squarely in their world all the time.”

Mary Mills, Worldwide Head of Strategic Intelligence

Who won the Audience Choice award at the Fast Growth Forum?

What do groups of consumers care about?

Relative Insight can assess what different groups of consumers are concerned about by analyzing their language use so that you can engage with their concerns, needs, and desires more effectively.

Consumer attitude tracking.

Track consumer attitudes to your industry, products, and purchase habits. Give your brand the foresight to create useful interventions before your competitors.

Brand Language Drift.

Is your ideal brand language being consistently applied to your communications? Relative Insight can compare your language use over time, and across channels to see if your brand message is being consistently communicated.

Is your brand language really differentiated against competitors?

Relative Insight can be used to regularly compare outbound brand language from competitors to your brand to see what the differences really are.


Case Study —
Holiday lettings language optimisation

The Problem

SEO 247, an award winning PPC and SEO agency, approached Relative Insight to see if we could help them improve the sale transaction rate of a client’s website, a holiday company.

We were asked to see if we could determine what language was most effective for successfully promoting accommodation and securing sale conversions and, conversely, what language was least effective.

What We Did

We collected language data from the holiday company’s website along with two of its competitors. We then performed analysis to identify how the different companies presented themselves and described the accommodation in their portfolios. In addition to this, we also focused specifically on the clients’ best and worst performing accommodation in order to identify any potential language differences. Finally we also examined consumer reviews for the clients’ accommodation on TripAdvisor.

What We Found

We found that the accommodation that tended to generate the most sale transactions placed emphasis on the surrounding geographical beauty and its relaxed nature. Conversely, the poorly performing accommodation was presented in a much more targeted fashion – e.g. ideal for outdoor activities such as exploring and boating, or for romantic breaks. Likewise analysis of consumer reviews found that consumers were particularly concerned with geographical locations and the cleanliness of the accommodation (and facilities to support personal care).

How We Helped

Based on our insights, SEO 247 made changes to the language on their clients’ website and evaluated its performance over the following month. Within this timeframe the changes to the accommodation pages resulted in an increase in conversions by 217%, transactions increased by 218%, and revenue increased by 256%.


Conversions up by 217%
Transactions up by 218%
Revenue up by 256%

Some of our customers

 

Saatchi               Microsoft        OgilvyHavas

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NTA-Rising-Star-Banner                Talent-Unleashed-Finalist-2014

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