Objective text analysis
Originally developed to protect children online, our text analysis software turns words into actionable market and audience insights
What’s your world?
In a bit more detail…
Marketing, Brand & Digital
Text analysis to shape campaigns, brand positioning, audience understanding, and content creation
Customer Experience & Sales
Text analysis to evaluate customer feedback, and to help optimise effective customer service language
HR & Internal Comms
Text analysis to gauge what makes your employees tick, and to help you find the right words to appeal to top talent
“Relative Insight has been instrumental in helping us investigate the way in which people use figurative language to talk about the different aspects of life and brands, and to identify what’s most prevalent and important to them.“
Gideon Wilkins
Head of Research
“In a data-rich age it’s not just about big data, it’s about better data which is what Relative helps distil. The insights have been invaluable to create strategies based around enhancing customer relevancy, advocacy and loyalty.“
Susie White
Marketing Director
“The team is just as incredible – the best onboarding and strategic support I’ve ever witnessed from a company offering a digital resource.“
Evan Faber
CEO
“The insights give a clear focus highlighting what is working, and also giving straightforward feedback in the areas we need to develop.“
Matthew Smith
CX Project Manager
“We love how Relative Insight help us to pull apart the way in which language is used in different categories, markets and consumer cohorts.“
Russ Wilson
Partner
“The best thing is the unbiased nature of the tool. Previously, I would dive into data with a hypothesis and would look to support or disprove it, but the tool picks out the biggest differences by word or topic which means we’ve uncovered insights that we didn’t even know we were looking for!“
Dominic Burrell
Consumer & Category Manager
“Relative Insight consistently provides us with value added insights and perspectives for our clients. The work is very relevant, and the team is always super-helpful and responsive.“
Rina Plapler
Partner
“I presented the raw version of the insights, and the gang were honestly blown away by the capabilities of the platform, but mainly by the dedication from Relative’s team to help us strengthen them.“
Senior Strategist
Rothco
How it works
1
Define your who, what, why
4
Derive interesting insights
2
Locate relevant data
5
Take action
3
Upload your data into the platform