How brands understand audiences

Relative Insight turns language into data.

It was built on 10 years of PhD research in criminal linguistics.

Now our technology helps brands understand and relate to audiences.

5x

"Relative Insight’s technology is unique in the industry and gives us a competitive edge. We can look at what the client is saying, what their current and prospective customers are saying, and how that changes based on the client’s brand message.”

Chief Digital & Data Officer at Havas helia.

“Relative Insight is particularly effective in identifying changes in consumer attitudes and linguistic style over time. With this we can understand how consumer concerns and style of expression develops and keep our communications squarely in their world all the time.”

Mary Mills, Worldwide Head of Strategic Intelligence