Language comparison technology that changes everything

The best insights are the ones that surprise you

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Our platform analyses data from any language asset to give transformative consumer insights, and our technology can change everything that a brand, organisation or agency think they know about their users.

Through language comparison, trends in will emerge that you won’t have thought of, unnoticed nuances in conversation will become crucial, and ‘unknown unknowns’ will have the power to shape new strategies.

The result, better crafted content, more informed messaging, more efficient sales and customer service teams and better internal communication.

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Utilise the data you already have

How it works

Most organisations have considerable language data assets at their disposal – including content from social listening tools, website copy, survey results, customer reviews and call centre transcripts – all of which can be analyses to reveal nuances and trends that won’t have been considered before.

These unnoticed nuances are the game-changers.

Encouraging clients to realise the potential, and then gain significant business value from the language data they have access to is at the core of what we do.

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Types of Comparison

Here is how some of clients use us

Compare language used in differentTime Periods

To Measure An AccurateChange in conversations around a brands or themes

Relative Insight analysed language used in online environments going back to 2008 to understand how consumer attitudes to cosmetic surgery had changed over time.

Compare Language used inOnline Forums

To Uncover DifferencesBetween students and young professionals

Choose any group or segment and compare them to understand how they speak and what makes them tick.

Compare Language Used onCompeting Websites

To Help OptimiseThe way a brand uses language online

Changes to the website language resulted in an increase in conversions by 217%, transactions increased by 218%, and revenue increased by 256%.

Our Clients.

We work with brands and agencies of all kinds.

Software as a service

Give your team access to our platform and empower your team to run their own projects.

Insights as a service

Our team of experts can help you identify insights and package them up for you.

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We'll find the answers through your audience

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