Language comparison technology that changes everything

Originally developed to catch criminals masquerading as children in chat rooms, Relative Insight uses the power of comparison to highlight differences in the way specific audiences, and various demographics talk.

Our platform can analyse data from any language asset to give you game-changing audience insights.

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The best insights are the ones that surprise you

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Our platform analyses data from any language asset to give transformative consumer insights, and our technology can change everything that a brand, organisation or agency think they know about their users.

Through language comparison, trends in will emerge that you won’t have thought of, unnoticed nuances in conversation will become crucial, and ‘unknown unknowns’ will have the power to shape new strategies.

The result, better crafted content, more informed messaging, more efficient sales and customer service teams and better internal communication.

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Utilise the data you already have

How it works

Most organisations have considerable language data assets at their disposal – including content from social listening tools, website copy, survey results, customer reviews and call centre transcripts – all of which can be analyses to reveal nuances and trends that won’t have been considered before.

These unnoticed nuances are the game-changers.

Encouraging clients to realise the potential, and then gain significant business value from the language data they have access to is at the core of what we do.

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Types of Comparison

Here is how some of clients use us

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Compare language used in differentTime Periods

To Measure An AccurateChange in conversations around a brands or themes

Relative Insight analysed language used in online environments going back to 2008 to understand how consumer attitudes to cosmetic surgery had changed over time.