Trusted AI for customer intelligence
Analyse your customer data. Query it with AI that never guesses. Automated delivery with seamless deployment.
Book my free demoTrusted by CX, insight and analytics leaders
CX and insight teams trust Relative Insight to answer why — not just what
Root cause. Speed. AI Integrity.
Most platforms make you choose: speed or rigour, depth or time. Relative Insight ends the trade-off, getting you to root cause fast, with intelligence that holds up wherever you take it.
Understand the why behind the what
Feedback lives across surveys, contact centres, reviews and social channels, scattered and disconnected. You can see a score moved, but not why. Relative Insight unifies it automatically and traces every change back to its root cause, answered only from what was actually said.
When you can’t trust what AI tells you
Generic AI fills gaps with plausible-sounding guesses when the data runs out. Relative Insight never does. Every answer is grounded only in your own data, verified and traceable back to source. No inferred context. No invented answers.
When change goes unnoticed
Standard reporting tells you a score moved. It rarely tells you why, or who’s about to disengage. Relative Insight analyses the language behind the data to surface the real driver early, grounded in what was actually said, not a generic model.
What our customers are saying
There's nothing that does what Relative Insight does. You guys are the industry leader and we partner with industry leaders.
We Communications
It's not just doing the normal chatbot thing. It's constrained, nimble and robust. We're a big fan!
Stony Brook University
Relative Insight helped us transform fan feedback into strategic, actionable insights to elevate the fan experience at all games and events.
Tennesse Titans
It's not only helping us to uncover new insights, but it's actually helping us to be more effective and more efficient in the future.
Deliveroo
We’ve successfully identified what’s driving satisfaction – and dissatisfaction – at our games, enabling targeted changes that matter.
ASU Sun Devil Athletics
Introducing Zayker
The first AI platform built for CX analytics
Analytics & Insight teams are burning enterprise LLM budget on tools built for someone else. Zayker does the work they actually need, for a fraction of the cost.
Every response is traceable back to source. No inferred context. No invented answers. Just the fastest way to get from a question to a grounded answer.
What makes Relative Insight different
Most AI tools are built to generate answers. When the answer isn’t clear, they’ll produce one anyway — confidently, and incorrectly.
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You go live in days, not months – No lengthy implementation. No specialist data science team required. Connect your existing data sources and Relative Insight starts surfacing intelligence immediately.
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All your data, in one place – Surveys, call transcripts, CRM notes, reviews, tickets all unified and analyzed automatically. No manual consolidation. No siloed tools.
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It runs itself – Continuous, automatic analysis across all your data so your team is freed up to do deeper work
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AI that only tells you what it knows – No confident guesses. Every answer is grounded in your actual data, traceable to source, and built to survive any room you take it into.
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It grows as you do – Add data sources, expand use cases, integrate with your existing stack. The platform adapts without starting from scratch.
Connect to every data source your customers talk in.
Relative Insight connects to the data you already collect and analyses all of it the same way, grounded only in what’s actually there.
Survey
Go beyond the rating. Understand the language behind every open-text response, not just the score.
Ticket
Spot the real drivers behind support volume and resolution time, grounded in what customers actually wrote.
CRM
Turn notes and free-text fields into signal, surfacing patterns your team would otherwise have to read manually.
Contact Centre
Analyse call transcripts at scale to find what separates a resolved call from an escalated one.
AI Agents
See exactly what your AI agents said and why it worked, or didn't, grounded in the actual conversation.
How innovators are using AI
Fan Experience
Hear from Pete Woodward, former Head of Consumer Insights at the LA Clippers, about the power of fan experiences in driving business success.
Employee Experience
Hear from Sam Valentine, Head of Employee Experience at Miro, who explores the evolving world of employee analytics — and why surface-level sentiment just doesn’t cut it anymore.
Fan Engagement
Crowd IQ CRO Rachel Goodger joins Ben Hookway to reveal how AI and computer vision are revolutionizing fan analytics in live sports.
Who we work with
CX
Equip your team to deliver faster, deeper insights and keep every stakeholder aligned without extra reporting overhead.
CX Teams
Insights
Automate coding, uncover root causes and deliver polished insights in minutes — so you can focus on analysis that matters.
Insights Teams
Executives
Turn customer, fan and employee feedback into confident, high-impact decisions that drive growth and ROI across the business.
Executive Teams
Analytics
Automate coding, uncover root causes and deliver polished insights in minutes — so you can focus on analysis that matters.
Analytics TeamsLatest Resources
Building trust through CX: Deploying AI in the right places
