Our research
Browse our latest market research reports, digests and white papers
Consumer tribes: The vapor white paper
We asked people who vape lots of questions about other elements of their lives, and analyzed the responses. Five new tribes of consumers emerged with more in common than we expected…
Analyzing the psychedelic language of trips
In order to test whether Relative Insight could extract useful insights from the most unorthodox, messy and unstructured text data imaginable we set to work analyzing psychedelic trip reports. The results were out of this world, but prove how anything’s possible with the right tech.
Tracking the lexicon of mental health & wellness
To truly understand the emergence and divergence of the lexicon around wellness, we ran some text analysis from a variety of data sources including social, reviews and surveys. This report will help you think about the wellness movement differently, and what that means for consumers, beneficiaries and employees.
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How to pass the vibe check
Relative Insight surveyed hundreds of global millennial and gen Z respondents to find out what they really think about sustainability, ethics, personal branding and consumerism.
Are skinny jeans embarrassing, and emojis over? Find out.
D&I: Starting an open conversation
People’s true feelings, and experiences around diversity and inclusion have been hard to quantify – until now. We conducted text analysis on open-ended survey questions to discover what participants really thought about d&I, and how they felt represented in society.
The changing state of sustainability
This report highlights the importance of communication in sustainability and sustainable strategies. The findings demonstrate how Relative Insight’s text analysis can help businesses craft tailor messaging that is accurate and authentic, resonant and relevant.