Text analytics 101: Uncovering insights in qualitative data
Hidden in messy text data are nuggets of insight that hold the power to transform business, marketing, and management strategies. But what is text analysis? And how can this potential be unlocked? When you think of analytics, you probably think of numbers. But a lot of the world’s valuable data is contained in words, such […]
A 3-step customer insights framework to support your insight strategy
Every company wants to better understand their customers, but not everybody has an overarching customer insights strategy or framework in place that allows them to do so. Our three-step customer insights framework is being used by customer insight teams to develop robust understandings of their customers.
Customer insights: The essential guide
Customer insight refers to the process of generating actionable intelligence from your customer data. This generally involves analyzing some combination of customer feedback and behavioral customer data to understand consumers’ attitudes towards a range of relevant topics including product quality, customer service, brand perception, experience and more.