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Veganuary: A snowflake trend, or growing social movement?

By Claudia Gordon ‘Veganuary‘ started out in 2014 as an organization that encouraged people to try going vegan during January, with the aim of encouraging it as a lifestyle choice all year round. Its following has increased every year, with an estimated 250,000 people taking part in 2019 growing to more than 620,000 official sign-ups […]

24 Jan 2023
Charting changing conversations on sustainability in beauty

Charting changing conversations on sustainability in beauty

24 May 2023
An image of a word cloud with a line crossing through it on a green background

Word frequency analysis: What word clouds are hiding

26 Apr 2023
Understanding how brands can leverage Icelandic culture

Understanding how brands can leverage Icelandic culture

24 Apr 2023
Comparing US and UK opinions on working from home over time

Comparing US and UK opinions on working from home

03 Apr 2023
TRACKING ONLINE discussions TO FIND OUT What happened to the metaversE

Tracking online discussions to find out what happened to the metaverse

16 Mar 2023
Understanding how consumers feel about salty snack brands

Getting our fill of consumers’ thoughts about salty snack brands

13 Mar 2023
Analyzing opening weekend audience reactions to Cocaine Bear & Ant-Man

Cocaine Bear vs Ant-Man: Analyzing opening weekend audience reactions

27 Feb 2023
Exploring healthcare trends: Changes in vaccine discourse over time

Exploring healthcare trends: Changes in vaccine discourse over time

08 Feb 2023

Veganuary: A snowflake trend, or growing social movement?

24 Jan 2023

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