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Social insights

Too early for trick or treat? Understanding US and UK consumer sentiment around Halloween

Too early for trick or treat? Understanding US and UK consumer sentiment around Halloween

An image of a word cloud with a line crossing through it on a green background

No more word clouds: what word frequency analysis tools are hiding

Examining market research analytics to find juicy vegan food trends

Examining market research analytics to find juicy vegan food trends

Target audience insight into gaming and workout supplement discussions

Target audience insight into gaming and workout supplement discussions

Looking at different Glastonbury Festival 2022 audience segments

Glastonbury Festival: how different audience segments change their tune

Conducting target market research on gen Z fashion trends

Target market research – tracking gen Z’s changing attitudes to fashion

Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

The cynic or the dreamer? Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding the train passenger experience through social media competitor monitoring

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal