'Veganuary' started out in 2014 as an organization that encouraged people to try going vegan during January, with the aim of encouraging it as a...
Corporate events were among the areas hardest hit by the pandemic. An Events Industry Council report states that the sector had cumulative losses of $1.9tn...
2023 was the year of artificial intelligence. ChatGPT's launch in late 2022 was the breakthrough moment for AI within public consciousness. This momentum created a...
The holidays are here, heralding a period of thankfulness and reflection. These emotions stimulate holiday giving, making this the most important time of year for...
America's spookiest holiday is vital to the economy, with the National Retail Federation predicting that Halloween 2023 will be worth $12.2bn to retailers. Its value...
American children's deteriorating mental health has become a national talking point. However, with emotive subjects like this, cutting through the noise and understanding what audiences...
Country music is experiencing a renaissance. Rather than the streaming era crowding out the genre with a diet of pop and hip hop, country music...
The growing emphasis on sustainability across all sectors of the economy is evident when you analyze online conversations. One overlooked area from this increased awareness...
The past few years have brought major disruptions to the travel industry. But as the impact of Covid-19 recedes, catching a flight to explore a...
Attempts to limit the impact of climate change has increased scrutiny around the impact of all sectors. This includes an increase in online discussions about...
Basic word frequency analysis tools like those embedded in social media listening and survey platforms tend to focus on word cloud generation, visually pleasing outputs that have a bad habit of keeping the most important insights hidden.
Brands tapping into local or national identities isn't new. However, as consumer identities evolve beyond geography and into tribes with similar interests, businesses looking to...
It's been three years since the onset of the pandemic. Among the huge changes wrought by the virus, navigating working from home continues to be...
The metaverse rocketed into public consciousness following Facebook's rebrand to Meta – along with the accompanying launch video featuring CEO Mark Zuckerberg in this virtual universe....
Whether you need an accompaniment to your latest binge watch or a pick-me-up during a hectic day, salty snacks are a go-to for millions in...
Low budget versus big budget. Rampage versus superhero epic. Bear versus... ant? We've looked at opening weekend audience reactions to February's two most-hyped releases to...
The COVID-19 pandemic stimulated a range of new healthcare trends and focus areas. Among the most fiercely debated issues was vaccination – something which had previously...
Brands enter 2023 under strain from economic turbulence. Organizations are reviewing and controlling costs, with marketing and ad spending among the areas under scrutiny. Marketing...