Social insights

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Veganuary: A snowflake trend, or growing social movement?
By Claudia Gordon ‘Veganuary‘ started out in 2014 as an organization that encouraged people to try going vegan during January, with the aim of encouraging it as a lifestyle choice all year round. Its following has increased every year, with an estimated 250,000 people taking part in 2019 growing to more than 620,000 official sign-ups […]
24 Jan 2023
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