The Relative Insight team have just returned from sunny Scottsdale after a great few days at the Media Insights and Engagement Conference. We had a...
'Veganuary' started out in 2014 as an organization that encouraged people to try going vegan during January, with the aim of encouraging it as a...
The concussion debate has encircled football and rugby. Already financially costly, with the NFL agreeing to an initial $765m concussion settlement with former players and...
Are you a Swiftie? As Taylor Swift's most loyal fans, this group's encyclopedic knowledge of their favorite artist – and fearless defence of her –...
Temu is the latest attention-grabbing, disruptive brand to burst onto the scene. Offering consumers products at extremely low prices, Relative Insight wanted to conduct customer...
With consumers always on the move for their next purchase, brands need to effectively identify customer needs. This literately and figuratively applies to running shoe...
The past few years have brought major disruptions to the travel industry. But as the impact of Covid-19 recedes, catching a flight to explore a...
The Supreme Court's upcoming decision on affirmative action has put diversity in colleges back into focus. If, as expected, judges strike down this measure designed...
Low budget versus big budget. Rampage versus superhero epic. Bear versus... ant? We've looked at opening weekend audience reactions to February's two most-hyped releases to...
The world's glitziest annual sporting event is here. To its global audience, Super Bowl 57 is about commercials, Rihanna and extravagance – but for sports...
Have you been seeing a lot more AI-created avatars on your feed? Chances are you've stumbled upon someone using the Lensa AI imaging app. Following...
Over 26 years ago, Nintendo released a game known as 'Pocket Monsters' in Japan. It was the start of a gaming juggernaut spanning multiple generations,...
Following the overturning of Roe v Wade, the Supreme Court's next controversial decision will focus on affirmative action. Justices are weighing challenges to admission programs...
Autumn is in full swing and people are lining up to indulge in their favorite Dunkin’ Donuts and Starbucks pumpkin spice beverages. To find out, which of the two companies is winning the pumpkin spice wars, we conducted a consumer sentiment analysis.
As rising prices begin to bite and the temperatures drop, consumers may be less keen to venture out. This could be a dagger through the...
By Marcus Pemberton, VP customer success I love Patagonia. In my youth I worked in a mountaineering equipment shop and I would almost always take...
It's the fall feast that fantasy fans have been eagerly anticipating. HBO's and Amazon Prime's new fantasy series - House of the Dragon and Lord of...
Vegan food has come a long way over the past decade. As more people take up veganism in the long term, or try a month...