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Audience research

Patagonia, the commercial angle of sustainability and audience sentiment

Patagonia, the commercial angle of sustainability and audience sentiment

Gathering target audience insights through comparing House of the Dragons and The Rings of Power

Middle-earth versus Westeros: the battle for fantasy fans

Examining market research analytics to find juicy vegan food trends

Examining market research analytics to find juicy vegan food trends

Target audience insight into gaming and workout supplement discussions

Target audience insight into gaming and workout supplement discussions

Looking at different Glastonbury Festival 2022 audience segments

Glastonbury Festival: how different audience segments change their tune

Conducting target market research on gen Z fashion trends

Target market research – tracking gen Z’s changing attitudes to fashion

Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

The cynic or the dreamer? Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analysing audience reactions to Love Island’s fashion partnership