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Marketing strategy

how to measure success of a marketing campaign

How to measure the success of marketing campaigns using text analysis

How McDonalds adapts menus for franchise locations

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How to build a cult brand

How to write a product description that stands out

How US tourism marketing differs by state

How US universities elicit billions in alumni donations

PR

How do PR agencies convey value throughout their communications?

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How are people discussing Wimbledon drinks sponsors?

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What makes a popular podcast?