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Market research

Product research analysis into different generations' reactions to Pokemon Scarlet and Violet

Product research analysis into different generations’ reactions to Pokémon Scarlet and Violet

World Cup wagers: Market insights into the US gambling sector

World Cup wagers: Market insights into the US gambling sector

What text analysis of companies' ESG reports tells us about sustainability

What text analysis of companies’ ESG reports tells us about sustainability

Inflation is changing luxury consumers' behavior: social media audience research reveals how

Inflation is changing luxury consumers’ behavior: social media audience research reveals how

Using cost of living research to understand shopper behavior

Using cost of living research to understand shopper behavior

From jacuzzis to budget grocers: observing the cost-of-living crisis through online market research

From jacuzzis to budget grocers: observing the cost-of-living crisis through online market research

We write about text analytics and critical thinking for Research Live

We write about text analytics and critical thinking for Research Live

Primary and secondary market research

The difference between primary and secondary market research

interview analysis

The Relative Insight guide to analysing interview data