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Text analysis

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Text analytics 101: Uncovering insights in qualitative data

Hidden in messy text data are nuggets of insight that hold the power to transform business, marketing, and management strategies. But what is text analysis? And how can this potential be unlocked? When you think of analytics, you probably think of numbers. But a lot of the world’s valuable data is contained in words, such […]

29 Apr 2023
text analysis icon

What is text analysis?

23 May 2023
Analyzing AI versus human content on the rise of the machines

Analyzing AI versus human content on the rise of the machines

16 May 2023
Which AI tool is better for text analysis: Relative Insight or Chat GPT?

Which AI tool is better for text analysis: Relative Insight or ChatGPT?

03 May 2023

5 key features of text analysis tools

02 May 2023

Text analytics 101: Uncovering insights in qualitative data

29 Apr 2023
An image of a word cloud with a line crossing through it on a green background

Word frequency analysis: What word clouds are hiding

26 Apr 2023

The power of comparative text analysis: Building comparisons

17 Nov 2022

Text mining vs. NLP: What’s the difference?

09 Nov 2022

10 text mining examples for market researchers

25 Oct 2022

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