Introducing Segmentation: Creating new audiences from your Dashboard
We’re excited to bring you the latest update to the platform – Segmentation, a powerful new feature that builds upon Instant Splits capability.
With Segmentation, you can now easily target your analysis on specific demographics, locations, and more.
Segmenting your results based on what matters to you the most has never been easier. You no longer need to rely on complicated manual manipulation to get the splits you want.
Speed and agility in your analysis
Using the technology behind Instant Splits, the platform now allows you to generate segments directly from your interactive charts in Data Discovery. This gives you unparalleled speed and agility while conducting nuanced analysis across various demographics.
Segmentation streamlines the process of refining your comparisons. Whether trying to understand changes in key business metrics among a particular customer demographic or identify new trends based on geographical research, Segmentation gets you to your answers faster.
Doing the hard work for you
With Segmentation, in a matter of minutes, you’ll get:
- A fast, simple-to-navigate interface that speeds up your analysis
- Easy and flexible comparisons based on demographics, locations, and more
- Capability to create targeted segment results based on your specific needs or interests
What else is new?
This update also includes a revamped UI, designed to provide you with a better experience. When you head to the Explore screen, you’ll notice that the Sentence Builder has been relocated to make it easier to use and navigate. Log in now and try it today!