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Customer insights

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Customer insights: The essential guide

Customer insight refers to the process of generating actionable intelligence from your customer data. This generally involves analyzing some combination of customer feedback and behavioral customer data to understand consumers’ attitudes towards a range of relevant topics including product quality, customer service, brand perception, experience and more. 

14 Nov 2022
An image of a department store with retail NPS colors to signify how retail feedback can improve in-store experiences.

How retail feedback analysis improved in-store experience and NPS

04 Apr 2024
A photo of Relative Insight CEO Ben Hookway as he explores the relationship between NPS and revenue.

Analyze customer feedback to boost NPS and revenue

19 Mar 2024
A beachside image with CSAT-style faces to represent a hotel survey.

Battling bedbugs and poor cleanliness using hotel survey analysis

05 Mar 2024
A slot machine with footballs on in the middle of a stadium to illustrate a blog about Allegiant Stadium reviews.

Tracking stadium experience improvements through Allegiant Stadium reviews

08 Feb 2024
An image of a green Duolingo owl on a green background with images representing customer reviews to visualize app reviews analysis.

Tracking what users think of Duolingo through app review analysis

16 Nov 2023
A golden money emoji on a chain against a green background to denote a blog about luxury trends.

Getting to the heart of luxury trends using text analytics

06 Sep 2023
A selection of college buildings cut into vertical strips with green filters.

Exploring student reviews to see what influences diversity in colleges

31 May 2023
Hotel reviews uncover variations between Four Seasons resorts

Hotel reviews uncover variations between Four Seasons resorts

11 Apr 2023
Is the Harry Potter game magic? Analyzing Hogwarts Legacy reviews

Is the Harry Potter game magic? Examining Hogwarts Legacy reviews

06 Mar 2023

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