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A green shape on a pink background to mimic Barbie movie marketing.
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Tracking the Barbie movie’s marketing success

On May 23, the world got a lot pinker: the Barbie trailer dropped, kickstarting a marketing success story. Over the next eight weeks, the Barbie movie marketing juggernaut produced a myriad of memorable moments, from the Barbie Dreamhouse to the pink carpet. Its viral marketing campaign translated to box office success, with the film making […]

03 Aug 2023

The rise of sustainable investing

12 Mar 2021

Comparing Twitter commentary from the UK and US on Harry and Meghan’s interview

10 Mar 2021

It’s a sin: Analyzing media coverage of the AIDS epidemic over time

04 Mar 2021

GameStop: Analyzing the language of Reddit and The French Revolution of Finance  

05 Feb 2021

Understanding Americans’ opinions on COVID-19 vaccines

22 Jan 2021

Using text analysis to dive deeper into Amanda Gorman’s inauguration poem

21 Jan 2021

Extra extra, read all about it! Analyzing the language of newspapers over time

14 Jan 2021

Has 2020 changed our New Year’s resolutions?

08 Jan 2021

Trump’s “battle cry” – language analysis in action

07 Jan 2021

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