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A green shape on a pink background to mimic Barbie movie marketing.
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Tracking the Barbie movie’s marketing success

On May 23, the world got a lot pinker: the Barbie trailer dropped, kickstarting a marketing success story. Over the next eight weeks, the Barbie movie marketing juggernaut produced a myriad of memorable moments, from the Barbie Dreamhouse to the pink carpet. Its viral marketing campaign translated to box office success, with the film making […]

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