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Tracking the Barbie movie’s marketing success

On May 23, the world got a lot pinker: the Barbie trailer dropped, kickstarting a marketing success story. Over the next eight weeks, the Barbie movie marketing juggernaut produced a myriad of memorable moments, from the Barbie Dreamhouse to the pink carpet. Its viral marketing campaign translated to box office success, with the film making […]

03 Aug 2023

A space cowboy’s joyride? Comparing reactions to Blue Origin and Virgin Galactic’s space flights

23 Jul 2021
Euros Italy vs England

England vs. Italy: Comparing the language of football fans

09 Jul 2021

How the Britney Spears hearing shook Twitter

25 Jun 2021
green sweets

Understanding consumer opinions towards HFSS products & advertising

18 Jun 2021
pride month

How does LGBTQ news coverage differ across the world?

15 Jun 2021
rare earth metals

Understanding the geopolitics of rare earth metals

09 Jun 2021

How male and female journalists covered news of Naomi Osaka’s decision to quit

03 Jun 2021

What makes Olivia Rodrigo so relatable?

31 May 2021
friends logo

Analyzing fan reactions to ‘Friends: The Reunion’

27 May 2021

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