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Tracking the Barbie movie’s marketing success

On May 23, the world got a lot pinker: the Barbie trailer dropped, kickstarting a marketing success story. Over the next eight weeks, the Barbie movie marketing juggernaut produced a myriad of memorable moments, from the Barbie Dreamhouse to the pink carpet. Its viral marketing campaign translated to box office success, with the film making […]

03 Aug 2023

Elon Musk, Tesla and the rise-and-fall of Bitcoin

20 May 2021
image of green travel suitcase

Brits vs. Americans: analyzing opinions about international travel

19 May 2021
mental health awareness ribbon

Mental Health Awareness: How has the media conversation changed?

14 May 2021

Are you cheugy? Analyzing what it means to be outdated

07 May 2021
Image of polling station sign for local elections

Local elections: Understanding how British voters speak

05 May 2021

Is Seaspiracy accurate? Using text analysis to compare media reactions

28 Apr 2021

Comparing Twitter commentary vs news coverage of the Sarah Everard case

31 Mar 2021

How coronavirus has impacted charitable donations

31 Mar 2021

Comparing the words and worlds of Tolkien, Lewis and Rowling

25 Mar 2021

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