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Tracking the Barbie movie’s marketing success

On May 23, the world got a lot pinker: the Barbie trailer dropped, kickstarting a marketing success story. Over the next eight weeks, the Barbie movie marketing juggernaut produced a myriad of memorable moments, from the Barbie Dreamhouse to the pink carpet. Its viral marketing campaign translated to box office success, with the film making […]

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Cop 26

Analyzing political and activist speeches from COP26

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Exploring Halloween insights for UK and US audiences

27 Oct 2021

Analyzing Twitter reactions to the Facebook outage

06 Oct 2021

Decoding Kanye West lyrics using text analysis

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Tracking the net zero conversation in forums

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Tracking reactions to the ABBA reunion we’ve all been waiting for

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tokyo 2020 olympics

Tracking the discussion around the Tokyo 2020 Olympics

27 Jul 2021

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