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Tracking the Barbie movie’s marketing success

On May 23, the world got a lot pinker: the Barbie trailer dropped, kickstarting a marketing success story. Over the next eight weeks, the Barbie movie marketing juggernaut produced a myriad of memorable moments, from the Barbie Dreamhouse to the pink carpet. Its viral marketing campaign translated to box office success, with the film making […]

03 Aug 2023

Canadian vs. American Thanksgiving: what’s the difference?

24 Nov 2021
Cop 26

Analyzing political and activist speeches from COP26

09 Nov 2021

Exploring Halloween insights for UK and US audiences

27 Oct 2021

Analyzing Twitter reactions to the Facebook outage

06 Oct 2021

Decoding Kanye West lyrics using text analysis

10 Sep 2021

Tracking the net zero conversation in forums

09 Sep 2021

Tracking reactions to the ABBA reunion we’ve all been waiting for

07 Sep 2021

Are Americans and Brits ready for music festivals again?

05 Aug 2021
tokyo 2020 olympics

Tracking the discussion around the Tokyo 2020 Olympics

27 Jul 2021

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