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Customer insights

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Customer insights: The essential guide

Customer insight refers to the process of generating actionable intelligence from your customer data. This generally involves analyzing some combination of customer feedback and behavioral customer data to understand consumers’ attitudes towards a range of relevant topics including product quality, customer service, brand perception, experience and more. 

14 Nov 2022
Consumer research into how inflation has impacted hair and beauty salons

Consumer research into inflation’s impact on hair and beauty salons

07 Oct 2022
And … cut! A competitor comparison of streaming services to analyse why people cancel

And … cut! A competitor comparison of streaming services to analyze why people cancel

30 Sep 2022
A magnifying glass overlayed on an icon of two people

3 text analytics use cases for improving customer experience

07 Sep 2022
Conducting review text analysis to compare universities with liberal arts colleges

Review text analysis: Liberal arts colleges vs. universities

25 Aug 2022
Using Snug and Ikea Trustpilot reviews to analyze customer feedback

Using Snug and Ikea Trustpilot reviews to analyze customer feedback

25 Jul 2022
Using consumer analytics to understand how Aldi and Waitrose customers discuss Prosecco

Understanding Aldi and Waitrose customer prosecco reviews

19 Jul 2022
The key to improving member experience

The secret to improving member experience

05 Jul 2022
Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding train passenger experiences through social media competitor monitoring

17 Jun 2022
hotel key

How can Tripadvisor reviews inform hotel localization strategy?

28 Mar 2022

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