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How has the conversation around smear tests changed over time?

In order to inform new communications around the importance of smear tests and awareness of HPV, we analysed conversations in forums over a two-year period to see how women have been discussing these topics over time.

By charting one conversational topic over a period of time, we can see how women’s concerns ebb and flow – and by analysing these, pharma and charity organisations can plan themes for annual awareness campaigns and comms.

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