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Identifying unique concerns for British and international students when they choose a uni

In order for British universities to successfully attract home and international students, they need to have a handle on any concerns that might prevent a student from applying.

Both demographic groups have their own unique set of questions and concerns which need to be addressed by the university in their communications, marketing collateral and prospectuses, and so we wanted to explore these differences.

We analysed conversations in student forums to pinpoint topics and themes that separated what prospective home students, and international students coming to the UK each consider to be important.

These insights can arm universities and educational organisations with better ways to communicate with students, not only to improve the student experience, but to ensure a higher rate of application.