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Global audience comparison

A gaming company wanted to launch a brand-new game into the UK market but first, were keen to uncover any nuances in the way that gamers talked in the UK vs those in the US.

They wanted to understand if there were any specific topics or themes that were specific to each demographic that would implicate their launch strategy.

We collected data from Twitter, and analysed over 750,000 words to identify differences in language used between the two audiences.

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