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Identifying cultural differences between gamers in the UK and US

An international gaming company wanted to launch a brand-new game into the UK market, but first were keen to uncover any nuances in the way that gamers talked in the UK vs those in the US.

The organisation wanted to discover whether there were any specific topics or themes that were unique to each demographic that could be used to inform the product launch strategy in each region.

We collected data from social media and analysed over 750,000 words to identify differences in language used between the two audiences.