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Social Media Insights & Tracking Software

Move beyond social listening into the world of actionable social intelligence. 

Using AI-powered text analysis, Relative Insight helps users understand the unique characteristics of target audiences, customers and competitors. 

Our software helps you pull out the important nuance from social media and forum conversations while steering clear of word clouds and frequency tables that tend to tell us what we already know.

Book a discovery call to find out how text analytics is helping brands like Amazon and Formula 1 learn more and make better decisions.


Uncovering Americans' and Brits' attitudes to drinking using social media text analytics

Uncovering Americans’ and Brits’ attitudes to drinking using social media text analytics

Product research analysis into different generations' reactions to Pokemon Scarlet and Violet

Product research analysis into different generations’ reactions to Pokémon Scarlet and Violet

A 3-step customer insights framework to support your insight strategy

Uncovering social media audience insights into affirmative action

Uncovering social media audience insights into affirmative action

The power of comparative text analysis: building comparisons in Relative Insight

An introductory guide to customer insights tools

Customer insights examples for businesses

Customer insights: The essential guide