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Social Media Insights & Tracking Software

Move beyond social listening into the world of actionable social intelligence. 

Using AI-powered text analysis, Relative Insight helps users understand the unique characteristics of target audiences, customers and competitors. 

Our software helps you pull out the important nuance from social media and forum conversations while steering clear of word clouds and frequency tables that tend to tell us what we already know.

Book a discovery call to find out how text analytics is helping brands like Amazon and Formula 1 learn more and make better decisions.


Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

The cynic or the dreamer? Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

Brand perception monitoring: analyzing survey open-ends to learn how different genders view brand inclusivity

Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding the train passenger experience through social media competitor monitoring

Relative Insight named in top-ten fastest growing tech firms at the Northern Tech Awards 2022

Relative Insight in the north’s top ten fastest-growing tech firms

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Relative Insight chairman David Pattison discusses his book award win

Interview with award-winning author and Relative Insight chairman David Pattison

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analysing audience reactions to Love Island’s fashion partnership

Social listening text analysis: Wagatha Christie

Social insights into Wagatha Christie: when words go wrong