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Text analytics for transforming online conversations into quantified social insights

Social Insights - Insights Card

Uncover the insights social listening platforms can’t

Social listening tools are great at harvesting consumer opinions, but less adept at analyzing them in a sophisticated way. Relative Insight helps businesses dive deeper into social conversations and uncover the high-impact insights hiding in plain sight.
Heartbeat

Monitor trends in public discourse

Keep a pulse on public conversations about your brand and topics relevant to your business. Simply define the topics you’re interested in tracking and visualize how the composition of conversations is changing over time with Heartbeat charts.
Insights

A powerful alternative to word clouds

Word clouds and frequency tables have a bad habit of telling you what you already know, but the best insights are the ones that surprise you. Relative Insight’s text analysis engine helps you quickly uncover the real insights in social conversations.
Social Emotional Analysis

Swap sentiment analysis for emotional insights

Gain an emotional understanding of your target audiences that goes deeper than the positive-neutral-negative scale of most social sentiment analysis tools. Relative Insight differentiates between a wide range of emotions so you can better understand your audiences.
Heatmap

Social insights use cases

Consumer trend analysis

Consumer trend analysis

Investigate changes in consumer behavior

Brand monitoring

Brand monitoring

Track how opinions of your brand are changing

Competitive benchmarking

Competitive benchmarking

Compare perceptions of products and brands

Location based insights

Location based insights

Gain insights that power localized approaches

Forum analysis

Forum analysis

Dive into the nuance of online conversations

Opinion leader insights

Opinion leader insights

Understand what influential people are saying

Social insights FAQs

Is Relative Insight a social listening tool?

No! Relative Insight is an analysis platform that helps you generate insights from social conversations collected using social listening platforms like Brandwatch, Sprinklr and Talkwalker. Social conversations can easily be imported into Relative Insight and analyzed to uncover insights that the text analysis tools embedded in social listening platforms can’t.

What do word clouds miss when it comes to social insights?

Because word clouds and frequency tables only showcase the most commonly used words and phrases in a dataset, they tend to surface obvious insights that represent the topic-specific vocabulary of whatever you are researching. Relative Insight enables users to dive beneath the surface and unearth actionable insights living in the nuance of online conversations.

What sources of social data can Relative Insight analyze?

If you have words, Relative Insight can analyze them! The most common sources include Twitter and online forums like Reddit.

Put numbers around consumer discourse