Common, and frequent use of social media has completely amplified the voice of the consumer who can now share their honest thoughts and opinions about brands to a huge, global audience.
Unsurprisingly, this has a huge impact on brand perception – and so being able to analyse the dialogue on social media – and take away actionable insights, is key to any brand’s success.
As a means of competitor benchmarking, we sought to compare the way passengers of four cruise companies talk on social media, specifically looking at customers of Viking Cruises, P&O Cruises, Cunard and Fred Olsen Cruise Lines.
Our analysis revealed very specific, strategy-changing audience insights – so fill in your details to access the research.
