Text analysis

What is natural language processing?

Ben Hookway

Why text data is our focus

Unstructured text analysis in Relative Insight: how it works

Analyzing qualitative data: How to do it & why it matters

Mastering emotional text analysis

Performing comparative analysis

Demystifying comparative analysis

Turning text analysis into business outcomes – The journey of an insight

Understanding the relative difference metric

Why you need Relative Insight as part of your agency’s BI toolkit