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Veganuary: A snowflake trend, or growing social movement?

By Claudia Gordon ‘Veganuary‘ started out in 2014 as an organization that encouraged people to try going vegan during January, with the aim of encouraging it as a lifestyle choice all year round. Its following has increased every year, with an estimated 250,000 people taking part in 2019 growing to more than 620,000 official sign-ups […]

24 Jan 2023
Image of polling station sign for local elections

Local elections: Understanding how British voters speak

05 May 2021

The vaccine rivalry: Analyzing reported symptoms for each brand

04 May 2021

How do Americans and Brits talk about smoking weed?

20 Apr 2021

Are you a dog or cat person? An example of audience research

08 Apr 2021

How coronavirus has impacted charitable donations

31 Mar 2021

Understanding how Gen Z responds to celebrity product partnerships

26 Mar 2021

The rise of sustainable investing

12 Mar 2021

Analyzing social media to discover how sports fans feel about video technology

18 Feb 2021

Comparing how millennial mums and Gen Z speak about Valentine’s Day

12 Feb 2021

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