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Veganuary: A snowflake trend, or growing social movement?

By Claudia Gordon ‘Veganuary‘ started out in 2014 as an organization that encouraged people to try going vegan during January, with the aim of encouraging it as a lifestyle choice all year round. Its following has increased every year, with an estimated 250,000 people taking part in 2019 growing to more than 620,000 official sign-ups […]

24 Jan 2023
Forum analysis

Using forum analysis to gain audience insights

10 Feb 2021

Agencies’ use of social content to advertise themselves

03 Feb 2021

Do brands and consumers speak the same language when it comes to plant-based diets?

28 Jan 2021

Understanding Americans’ opinions on COVID-19 vaccines

22 Jan 2021

Has 2020 changed our New Year’s resolutions?

08 Jan 2021

How UK and US saving habits differ across the Atlantic

11 Dec 2020

A chess revolution: Analyzing reactions to The Queen’s Gambit

04 Dec 2020

I’m panicked and stressed, but I want to buy some more stuff…

24 Nov 2020

Social insights: Is it too early for Christmas decorations?

18 Nov 2020

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