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Veganuary: A snowflake trend, or growing social movement?

By Claudia Gordon ‘Veganuary‘ started out in 2014 as an organization that encouraged people to try going vegan during January, with the aim of encouraging it as a lifestyle choice all year round. Its following has increased every year, with an estimated 250,000 people taking part in 2019 growing to more than 620,000 official sign-ups […]

24 Jan 2023

How to conduct social media competitor analysis

24 Jan 2022
spiderman

Spider-Man: No Way Home audience analysis

19 Jan 2022
film awards

Golden Globes 2022: Audience insights analysis

17 Jan 2022
dry january

Tracking Dry January trends: 2021 vs. 2022

12 Jan 2022
Image: holiday celebrations

Comparing US and UK Christmas holiday celebrations

22 Dec 2021
guitar with christmas hat

The battle of the Christmas singers: Mariah Carey vs Michael Bublé

20 Dec 2021
fashion runway

Analyzing Paris Fashion Week 2021 reactions to Balmain, Hermès & Givenchy

09 Dec 2021

Which NFL fans are the most loyal?

30 Nov 2021
cook book

How do UK celebrity chefs differentiate themselves on social?

26 Nov 2021

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