How AI-powered tools advance target audience understanding
The emergence of ChatGPT has thrust AI-powered tools front and center into public consciousness. However, while OpenAI’s generative intelligence captures the most attention, other applications offer better understanding into the most important aspect of business life – people. The rise of synthetic respondents is one such application. This new market research paradigm uses AI technology to […]
26 May 2023
Expert advice for insight professionals
Subscribe to our email digests featuring expert guides, interviews and webinars on all things insights, research and analytics.