The emergence of ChatGPT has thrust AI-powered tools front and center into public consciousness. However, while OpenAI’s generative intelligence captures the most attention, other applications offer better understanding into the most important aspect of business life – people.
The rise of synthetic respondents is one such application. This new market research paradigm uses AI technology to turn data into virtual customer representations. Another AI-powered tool driving understanding is text analytics. Powered by large language models (LLMs), this software uses natural language understanding (NLU) to derive insights from text data.
Alone, they’re powerful pieces of software, but imagine what’s possible when harnessing the power of both.
Our latest Spotlight Series brings the concept to reality. What happens when synthetic respondents meet text analysis sees PersonaPanels‘ Patrick Gorman join Relative Insight’s Kirsten Donovan and James Cuthbertson to explore how you can get richer understanding about your target audiences.
Date: Friday 2 June
Time: 10:00 AM EDT / 3:00 PM BST – and available on-demand
Define target audiences through synthetic respondents
What do you think is the most effective way of conducting market research into different consumer segments? Interviews and panels offer rich detail, but aren’t scalable. Surveys give you access to a greater number of respondents, but response quality isn’t guaranteed. Online sources contain a wealth of information, but how can you define what’s relevant with so much data available?
Enter synthetic respondents. Patrick Gorman, Founder & CEO of PersonaPanels, will outline the development and evolution of animated personas during the session. He’ll explain how these machine learning agents access the internet to select and consume reading material that aligns with their defined characteristics – assimilating and exhibiting the attitudes of their corresponding segments.
He’ll demonstrate how this wealth of information helps you tap into the potential of synthetic respondents. Patrick will also highlight how this enables you to gain a richer, more in-depth understanding of your target audiences.
Combining AI-powered tools to enhance consumer insights
On their own, synthetic respondents offer a vivid picture into different audiences. Combine them with Relative Insight’s text analysis software and you have unparalleled insight into these groups.
James Cuthbertson, CRO at Relative Insight, will detail how to unlock valuable insights into your customers by showcasing Heartbeat by PersonaPanels – Relative Insight’s latest cutting-edge product.
Created through a unique partnership between Relative Insight and PersonaPanels, Heartbeat by PersonaPanels utilizes panels of machine learning-enabled synthetic respondents modeled on key generational segments of the US population to derive AI-driven insights. By incorporating the best of both worlds, you’re able to define how these audiences’ interests are evolving over time, in real time.
Register for the webinar to discover how this unique AI-powered solution can quickly analyze massive amounts of data to uncover the latest trends and insights related to your customers. Even if you’re unable to make it on the day, signing up for the session gives you on-demand access – allowing you to understand this new solution at your convenience.