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Audience research

Gathering target audience insights through comparing House of the Dragons and The Rings of Power

Middle-earth vs. Westeros: the battle for fantasy fans

Examining market research analytics to find juicy vegan food trends

Examining market research analytics to find juicy vegan food trends

Target audience insight into gaming and workout supplement discussions

Audience insight: Gaming vs. workout supplement consumers

Looking at different Glastonbury Festival 2022 audience segments

Glastonbury Festival: How different audience segments change their tune

Conducting target market research on gen Z fashion trends

Tracking Gen Z’s changing attitudes on fashion

Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

Analyzing fan reactions to the NBA Finals on Twitter

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analyzing audience reactions to Love Island’s fashion partnership

Analyzing social reactions to the US hosting the Rugby World Cup