Rebranding reactions: How marketers discussed the Meta rebrand
By Izzy Beaumont, account manager “In the metaverse, you’ll be able to do almost anything you can imagine.” This was the promise touted by company...
By Izzy Beaumont, account manager “In the metaverse, you’ll be able to do almost anything you can imagine.” This was the promise touted by company...
After a two-year hiatus, Glastonbury Festival finally had its comeback. For many fans, the festival was the light at the end of a very long...
The pandemic shifted our habits in a variety of ways, but none more so than the clothes we wore. With lockdowns in full swing, we...
What. A. Series. If you’re a basketball fan, you know exactly what we’re talking about. None other than the National Basketball Association (NBA) finals between...
Significantly reduced service. These are words that send shivers down the spines of most commuters, and this week, they’re the words that many commuters in...
By Dan Weiser, Senior Marketing Business Development Executive Audiences are shining an ever-brightening spotlight on the impact platforms like Facebook, Instagram, and Snapchat have on...
Love it or hate it, Love Island is once again back on our screens, delighting and disgruntling audiences alike with its uniquely creative (and not...
It’s Jubilee week, and the streets of Britain are adorned with bunting; kitchen tables laden with Victoria sponge and coronation chicken. So what better a...
The Olympics, the FIFA World Cup, the Grand Prix. All are hugely exciting sports events that capture imaginations across the world, with one of the...
Advertising is a tricky business. But the only thing trickier than figuring out what message to send to your customers is knowing whether your advertising...
As the world evolves and society shifts gears, keeping a pulse on global opinions about macro-level social issues such as diversity is becoming increasingly important....
In the US, 57.5 million viewers watch live sports at least once a month. Within the next four years, that number is expected to surpass...
If you start seeing random green, yellow and grey squares pop up in your Twitter feed, don't be alarmed. Wordle is taking the internet by...
By Natalie Jones, Business Development Manager People have been gravitating towards online streaming more and more, especially after the effects of the lockdown and there...
Social media competitor analysis combines a massive data source with an essential form of market research. The collective power of these two forms of analysis...
The Golden Globes was once the biggest party in Hollywood. The event was a critical date in the industry’s calendar as it kicked off the...
Writing for an international audience, I’m never sure if I should call them fries or chips? And what about biscuits? That word means two different...
In 2013, Alcohol Change launched their first ever Dry January campaign. Aiming to encourage people to have a break from booze and experience the benefits...