Analyzing social conversations from PR and marketing professionals around the Meta rebrand

Rebranding reactions: How marketers discussed the Meta rebrand

Looking at different Glastonbury Festival 2022 audience segments

Glastonbury Festival: How different audience segments change their tune

Conducting target market research on gen Z fashion trends

Tracking Gen Z’s changing attitudes on fashion

Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

Analyzing fan reactions to the NBA Finals on Twitter

Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding train passenger experiences through social media competitor monitoring

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analyzing audience reactions to Love Island’s fashion partnership

Social listening text analysis: Wagatha Christie

Social insights into the Wagatha Christie trial: when words go wrong

Analyzing social reactions to the US hosting the Rugby World Cup