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Analyzing social conversations from PR and marketing professionals around the Meta rebrand

Rebranding reactions – how marketers discussed the Meta rebrand

Looking at different Glastonbury Festival 2022 audience segments

Glastonbury Festival: how different audience segments change their tune

Conducting target market research on gen Z fashion trends

Target market research – tracking gen Z’s changing attitudes to fashion

Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

The cynic or the dreamer? Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding the train passenger experience through social media competitor monitoring

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analysing audience reactions to Love Island’s fashion partnership

Social listening text analysis: Wagatha Christie

Social insights into Wagatha Christie: when words go wrong

Using social data to analyse the energising impact of an American Rugby World Cup