After a two-year hiatus, Glastonbury Festival finally had its comeback. For many fans, the festival was the light at the end of a very long...
Love it or hate it, Love Island is once again back on our screens, delighting and disgruntling audiences alike with its uniquely creative (and not...
With online sports betting legally expanding across the US, we wanted to understand how gamblers in an established industry like the UK talk compared to...
The highly anticipated Spider-Man: No Way Home hit cinemas in December 2021. Generating much excitement, reviews of the film have flooded in thick and fast....
NFL fans live and die by Sunday Night Football, but you don’t just watch for fun. You watch to support your favorite team. Each team...
Do you really, I mean really, know what your audience wants? Consumer behavior and enhancing audience insights shouldn’t be a guessing game. The data sources...
There’s no question about it – the ramifications of the pandemic have reached into every element of people's lives - including pandemic dating. From the...
When it comes to parenthood, assumptions are often made about the gender roles at play. “Fathers provide financial security”, “mothers offer nurture and care”. While...
Cats or dogs? It’s an age old question. Animal adoptions have surged over the past year as the COVID pandemic drives the lonely and home-bound...
Setting yourself up for success with Relative Insight is simple – all you need is good data, trained users and an open mind. At its core,...
Fashion is becoming more and more inclusive, as it should - but not all brands are taking steps to welcome a wider range of sizes...
Forum analysis can be intimidating. With pages and pages of conversations, obscure usernames and exclusive lingo – it’s formidable territory. But forums also happen to...
Relative Insight is all about uncovering the unknowns. One way to achieve that is by running as many comparisons as possible with the data that...
By Marcus Pemberton Like a lot of people in this crisis, I’ve found myself frantically searching for escapism from the endless dystopian headlines and the...
By Eilidh MacDonald and Roxana Tintea There is absolutely no denying that these are scary and completely unrecognisable times for all of us. There is...
By Alex Kibblewhite Has employee wellbeing ever been such a hot topic? Not only are we all facing challenges with the physical health of our...