As recently as ten years ago, talking about mental health was considered the most problematic of social taboos, but move to the present day – and generally speaking, mental health awareness is no longer seen as a burden, but part of the wider wellness movement.
To truly understand the emergence and divergence of the lexicon around wellness, we ran some text analysis that answered three primary questions:
- How has media coverage around mental health and wellness changed over 10 years?
- How do US and UK audiences differ in how they speak about wellness?
- How does the language of mental health and wellness vary across various comms channels?
The results of which are important for any brand, agency or organisation who needs to understand this movement better, or who needs to develop communications that resonate with consumers, beneficiaries – and employees.
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