Mobile Menu

The State of Sustainability

Over the past decade, we have witnessed a rapid shift in consumer awareness and demand for companies to operate more sustainably. Consumers are increasingly conscious and concerned about issues of social, environmental, and economic impact.

For brands and agencies, it is not enough to simply adopt sustainable practices; they must engage in genuine dialogue with their audience, communicating sustainability commitments in an authentic way.

Relative Insight’s technology allows organisations to make smarter, more informed decisions when communicating sustainability goals. We compiled The State of Sustainability Report to dig deeper into the language surrounding sustainability, asking five key questions:

  1. How has the academic conversation around climate evolved over the past ten years?
  2. What impact has Greta Thunberg had on raising awareness for climate change?
  3. How do the US coasts talk about #PlasticPollution compared to non-coastal regions?
  4. How do two fashion brands communicate their sustainability commitments?
  5. How do different generations discuss zero waste?

This report highlights the importance of communication in sustainability and sustainable strategies, and how Relative Insight can help brands craft tailor messaging that is accurate and authentic, resonant and relevant.

Fill in your details on the right to access the report.

An image showing the stages of a dynamic customer journey map.

Building a dynamic customer journey map with analytics

Image represeting the type of data generated by Accelerator AI on a green background.

Accelerator AI: Actionable Insights in an instant

An image of different graphs and charts to illustrate Relative Insight's new AI reporting tool.

Webinar showcases how Deliveroo uses new AI report generator

An image of Rachel Banks with a restaurant backdrop as she discusses what she learned at FSTEC.

Rachel Banks: My top takeaways from FSTEC

A picture of a hospital with a blue medical tinge to signify patient insights.

Harnessing AI to build best-in-class patient insights

A donut shape in white and green visualizing Relative Insight's layered approach to AI

The layered approach to AI in Relative Insight: Understanding the ‘why’ behind your customer engagement metrics

An image of sports fans to illustrate a blog about a football franchise using AI Accelerator for fast reporting.

Delivering fast reporting on fan experience using Accelerator AI

Accelerator Ai logo on a green background.

Discover the future of text analysis with Accelerator AI