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The State of Sustainability

Over the past decade, we have witnessed a rapid shift in consumer awareness and demand for companies to operate more sustainably. Consumers are increasingly conscious and concerned about issues of social, environmental, and economic impact.

For brands and agencies, it is not enough to simply adopt sustainable practices; they must engage in genuine dialogue with their audience, communicating sustainability commitments in an authentic way.

Relative Insight’s technology allows organisations to make smarter, more informed decisions when communicating sustainability goals. We compiled The State of Sustainability Report to dig deeper into the language surrounding sustainability, asking five key questions:

  1. How has the academic conversation around climate evolved over the past ten years?
  2. What impact has Greta Thunberg had on raising awareness for climate change?
  3. How do the US coasts talk about #PlasticPollution compared to non-coastal regions?
  4. How do two fashion brands communicate their sustainability commitments?
  5. How do different generations discuss zero waste?

This report highlights the importance of communication in sustainability and sustainable strategies, and how Relative Insight can help brands craft tailor messaging that is accurate and authentic, resonant and relevant.

Fill in your details on the right to access the report.

A box full of gifts alongside a turkey on a green background to represent holiday giving.

How charities and donors talk about holiday giving

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Tracking what users think of Duolingo through app review analysis

An rugby player and football player running towards each other with concussion imagery visualized on their heads for a blog about fan sentiment towards concussion.

Exploring fan sentiment around concussion in rugby and football

A green Halloween outfit is most prominent in a shop of Halloween costumes, visualizing a blog looking at Halloween costume path to purchase.

Tracking the path to purchase for Halloween costumes

Breast and prostate cancer ribbons on a green background to visualize cancer patient experience.

How conversations in awareness months identify cancer patient experiences

A tilted football with Taylor Swift style lipstick on it to visualize a blog about Swifties' reactions to Taylor's relationship with Travis Kelce.

Understanding Swifties’ mindsets using the Taylor/Travis love story

A scroll overlayed by three hands and a mortarboard in three different colors to represent diversity.

How to promote diversity and inclusion in colleges

A feature image representing French text analysis, with speech bubbles.

Building a language model: Text analysis in French