Like everything else in fashion, jewelry has evolved. Today’s modern woman is all about statement pieces that are versatile, unique and above all else, affordable....
In a highly saturated market like car insurance, where price is probably the most important driver for the customer's decision - knowing how to attract...
When it comes to sustainability leadership, brands have to walk the walk and talk the talk. Not only do consumers demand eco-friendly products, and sustainable...
There’s something comforting about chain restaurants - knowing that when you order your favorite dish, you'll know exactly what’s going to arrive, without fail. Consistency...
How would you describe an apple? It’s round and red (sometimes green), sweet and crisp – they’re all more or less the same. This presents...
The US is big, like really big. Like 40x the size of the UK big. That means there’s a lot of land to explore –...
An industry once relegated to shady specialty shops and discreet packaging, sex toy companies now occupy space on billboards and in mainstream stores like Target....
House listings are often judged on pictures. Afterall, it’s the first thing that a prospective home buyer will see. However, the choice of words and...
We often hide sensitive problems like lice, constipation, warts and rashes – so how are brands expected to design health product ads for these stigmatized...
US colleges and universities rake in nearly $50 billion (that's a big billion with a b) from voluntary gifts every year. Of that, over $11...
If you could pop a pill for beautiful skin, fabulous hair or easy weight loss, would you do it? Of course you would. These hopes...
Fashion is becoming more and more inclusive, as it should - but not all brands are taking steps to welcome a wider range of sizes...
Across the globe, an increasing number of people are choosing to follow a meat-free diet, whether that's pescatarian, vegetarian, vegan or flexi. As a result,...
Creativity is the beating heart of an advertising agency. From designing striking advertorials to repositioning a brand's identity, creative marketers use their expertise in research...
By Veronica Tran With the rise of influencers on social media, gone are the days of the traditional celebrity endorsement. However, not all hope is...