how to measure success of a marketing campaign

How to measure success of marketing campaigns

Keeping a pulse on retail customer feedback with Heartbeat

black friday trends

Tracking Black Friday consumer trends over time

Does packaging matter? Analyzing consumer reviews

How to write a product description that stands out

Iconic ads: How to craft classic retail advertising

Using online reviews for beauty industry competitive analysis

The race of the activewear brands: how to triumph over your competitors

Suncare research: Analyzing reviews of competing sunscreen brands