Advertising is a tricky business. But the only thing trickier than figuring out what message to send to your customers is knowing whether your advertising...
Customer feedback is an essential qualitative data source that enables brands to understand the constantly evolving needs, wants and behaviors of consumers. But keeping on...
Black Friday - a term that just a decade ago was barely known worldwide. Traditionally, it is celebrated in North America the day after Thanksgiving...
Before a product is sent to market, millions of advertising dollars are spent on packaging design. Thousands of hours are spent deciding the exact shade...
How would you describe an apple? It’s round and red (sometimes green), sweet and crisp – they’re all more or less the same. This presents...
Crafting great retail advertising is an art form, and whoever tells you otherwise probably can’t tell a Basquiat from a Monet. An iconic ad requires...
By Maddy Croke, Senior Account Manager In the constantly evolving and innovating beauty market, there are always new products with fancy scientific ingredients hitting the...
By Rachael Williams, Commercial Associate Over the last few years, fast fashion has become a huge topic of controversy - and in order to appeal...
We all know how important it is to protect your skin, but nothing beats that nice summer glow. To find out which sunscreen brands provide...
The pandemic has had an enormous impact on the shopping habits of consumers, particularly in the supermarket space. Research suggests that over three-quarters of people...
By Laura Castillo, Commercial Associate Although 'giant-killing' category-disrupting subscription box services have seen great success among American consumers, the concept is just now gaining popularity...
There are few brand rivalries that can compete with the clash of the colas – Coke vs. Pepsi. The two soda brands entered an all-out...
If you found yourself in niche corners of the internet last month, you might’ve seen a lot of conversation around Lady Gaga’s partnership with Oreo....
Fashion is becoming more and more inclusive, as it should - but not all brands are taking steps to welcome a wider range of sizes...
What makes a product gendered? Is it the color? Brand name? Product description? Everyday essentials like deodorant, shampoo and even pens are gendered through the...
Amazon dominates the UK’s ecommerce market, showing no signs of slowing down any time soon. While its influence on sales cannot be ignored by brands,...
Customer service communications are crucial for growing and sustaining a loyal customer base. To understand how customer service practices evolve as small businesses expand into...
We all know southerners say “y’all” while northerners would be more likely to say “you guys.” But do regional accents and terminology impact holiday messaging?...