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how to measure success of a marketing campaign

How to measure the success of marketing campaigns using text analysis

Keeping a pulse on retail customer feedback with Heartbeat

black friday trends

Tracking Black Friday consumer trends over time

Does packaging matter? Analyzing consumer reviews

How to write a product description that stands out

Iconic ads: How to craft classic retail advertising

Voice of the customer analysis using online beauty reviews

The race of the activewear brands: how to triumph over your competitors

Customer review analysis of leading sunscreen brands