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Audience research

Veganuary: A snowflake fad trend, or growing social movement?

Competitor benchmarking

Analyzing mindfulness app reviews: Calm vs. Headspace

Competitor benchmarking

Analyzing online reviews of boutique fitness studios

Customer insights

Does packaging matter? Analyzing consumer reviews

Competitor benchmarking

How modern sex toy marketing broke the stigma

Events

Watch on-demand: The emergence and divergence of the lexicon around wellness

Audience research

Marketing health and wellness: Understanding the differences between US and UK audiences

Healthcare

How to advertise health products for sensitive conditions

Audience research

Analyzing the language of mental health and wellness

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