Veganuary: A snowflake fad trend, or growing social movement?

meditation apps

Analyzing mindfulness app reviews: Calm vs. Headspace


Analyzing online reviews of boutique fitness studios

Does packaging matter? Analyzing consumer reviews

How modern sex toy marketing broke the stigma

Watch on-demand: The emergence and divergence of the lexicon around wellness

health and wellness

Marketing health and wellness: Understanding the differences between US and UK audiences

How to advertise health products for sensitive conditions

Analyzing the language of mental health and wellness