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How qualitative analysis can support employee engagement, recruitment and retention

ATTENTION: HR, People Teams, Recruiters.

Have you ever wondered what really matters to your current or prospective employees? Perhaps you’re sitting on huge volumes of employee feedback but you’re not quite sure where to start?

Well, that’s where Relative Insight can help. Through comparative text analysis, Relative Insight enables HR, recruitment and people teams attract the best talent, uncover the drivers of workplace culture and support job satisfaction.

Relative Insight makes sense of your unstructured qualitative data by comparing two or more data sets to discover what makes them unique and similar.

How does it work?

Relative Insight uses language comparison to surface the statistically significant differences and similarities between bodies of text. Our qualitative analysis software is data agnostic – meaning you can take data from any source and analyse it in the platform.After uploading the data to the platform, you can split or combine language sets. Finally, you use your data to construct comparisons that provide answers to important business questions.

How Relative Insight can help

Employee engagement
Understanding how your employees feel about your organisation is foundational to creating a positive company culture and working environment that supports employee retention. By analysing employee surveys or exit interview transcripts, you’ll gain deeper insights into the employee experience.

By leveraging associated data points such as workplace rating, age and office location to build comparisons, you’ll get a well-rounded understanding of areas that require improvement. Equipped with these insights, you can put programmes in place to improve the employee experience. In turn, this will improve business outcomes, enhance employee wellbeing and support talent retention.

Employer brand
With the rise of social media and sites such as LinkedIn and Glassdoor, employees increasingly resemble consumers. Therefore, understanding how your employer brand is discussed externally is crucial to the commercial success of your business. By comparing social conversations and review data, you’ll have a greater understanding of how your company is perceived in comparison to others in your industry against whom you compete for talent.

Talent attraction
A job description is more than just a list of requirements – the language used influences the calibre of candidates you attract. By comparing the language used in job descriptions, Relative Insight can help you tailor the language of job specifications to attract relevant, high-quality talent.

Internal comms
Analysing internal chat channels and intranet conversations can help unearth how employees really feel about work, organisational performance or significant events. Through comparison, you’ll not only be able to see what employees are talking about but how they talk. Linguistic insights such as these can help companies develop wellbeing strategies, increase employee engagement and get a better understanding of the people who work for them. You might even notice differences across office locations that can be used to support workplace culture programmes.

Through language comparison, Relative Insight can help HR professionals uncover crucial insights about their current employees and find ways to better appeal to prospective talent. These linguistic differences can transform the way you engage with, support and retain employees.

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